October 14, 2010 |  There is a land rush to reach readers who are reading news and content on mobile devices. What's exciting about these devices is that they are not just a way to enable outbound communication, but a unprecedented way to receive (and interact with) information.

Consumer publications have already jumped on this trend, developing exciting and innovative apps. But many b2b publishers have held back wondering how to jump into the game and make an app appropriate for their audience and affordable on budgets for smaller circulation titles. This webcast will provide b2b publishers with the information they need to choose a way to deliver content and create new revenue streams through mobile apps.

Attend this webcast and learn the six secrets, which include answers to these questions:

* Why create a B2B mobile app?
* How do publishers monetize an app?
* What are effective ways to promote the app?

The most imortant thing for b2b publishers to remember is that they already have the building blocks of a great web app. The important thing is understanding how to use them. This webcast, moderated by Sean Callahan, Media Business executive editor, and featuring Tom Cintorino of Northstar Travel Media, Bruce Plantz of Watt Publishing, and Wendy Zingher of Texterity, is a great place to begin.
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August 13, 2010 |  Active digital magazine readers speak out in Texterity's 2010 Profile of the Digital Edition Reader Survey, certified by BPA Worldwide.

How have e-reader devices like the Amazon Kindle and Apple iPad affected reader engagement and consumption? How are publishers leveraging Facebook, Twitter and LinkedIn to reach more digital readers? The 2010 survey reveals new social media and mobile trends among B2B and Consumer readers.

Texterity VP of Sales & Marketing, Wendy Zingher, and survey editor and analyst, Jack Hanrahan of Circ Matters, discuss the results.
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May 19, 2010 |  Learn how Texterity’s non-Flash solution can "make you mobile" immediately or help you build a long term mobile digital strategy regardless of circulation size or frequency.

You can see these cool features at work:

* Live feeds for between-issue app engagement
* Commenting on articles for social media integration
* ScrollText on any device for speed and clarity
* Easy navigation for a compelling reading experience
* New advertising and sponsorship opportunities
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September 29, 2009 |  Folio magazine hosts Texterity VP of Sales & Marketing, Wendy Zingher, and CEO of Premier Media Holdings, Peter Sprague, to discuss today's exciting mobile environment, Texterity's new iPhone app, and innovations being used by Premier Guitar. Texterity can build a magazine-branded iPhone app for you.
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June 08, 2009 |  Preview Texterity's next generation user interface that enhances the digital experience for publishers, advertisers, and readers. This snappy, non-narrated presentation spotlights features like one-click social networking, ad serving, and website integration.
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