Digital Publishing Strategy: Where Do We Go From Here?
by Greg Fine, CAE, vice president, marketing and communications, Association for Corporate Growth
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June 29, 2010 |
Greg Fine, CAE, vice president, marketing and communications, Association for Corporate Growth, will discuss digital strategy and why it’s important for your association. This breakfast is by invitation only, in the Chicago area, for Association Publishers.
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Building Reader Engagement via Branded Mobile Solutions
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June 08, 2010 |
Texterity founder and president Martin Hensel explores the untapped power of branded mobile apps and why magazine publishers should get involved now. Did you know that metrics on mobile app readers are five to ten times better than those of magazine website readers? Learn how a strong digital strategy can improve reader engagement, drive revenue, extend shelf life, and build a loyal community.
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Niche Digital Conference
New Revenue Strategies for Niche Media | Minneapolis, St. Paul
Presented by Martin Hensel, Texterity founder and president
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September 21, 2009 |
At the "Future of the Digital Edition" Roundtable, Texterity founder and President Martin Hensel will discuss how digital editions support a world dominated by mobile devices and social networking. The event takes place September 21 and 22, 2009, in Minneapolis.
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Profile of the Digital Reader
Publishing Expo | London, England
Presented by Cimarron Buser | Texterity, SVP Marketing
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February 11, 2009 |
Review results from the 2009 Texterity-BPA Worldwide Survey of the Digital Reader. See how 33,784 respondents ranked their digital experience, what motivates them to read digitally, who they are, and what they value. Use this knowledge to target best prospects and shape your digital solution.
Get Survey
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Electronic Editions to Expand Your Enterprise
Western Publishers Association | Los Angeles, CA
Presented by Cimarron Buser | Texterity, SVP Marketing
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April 20, 2006 |
Discover the versatility of digital delivery options via e-mail and the web, the ease and efficiency of tracking and reporting, and the value of subscriber management with access control.
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Forecasting Markets: The Capital Update for 2006
Three common forecasting points of view | MIT, Cambridge, MA
Presented by Martin Hensel | Texterity, President
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January 26, 2006 |
Martin Hensel describes three common forecasting points of view: industry forecasts, which are really “marketing tools, intended to give comfort to investors and customers;” entrepreneurial forecasts, which are “generally early and optimistic;” and investor forecasts, which focus on broad product areas, as well as on management teams. As a CEO of a company that has found a market delivering magazines digitally, Hensel commends his investors in particular, and offers advice to directors in general: be “steadfast” and “protect entrepreneurs from themselves.”
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