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Overview
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Features & Benefits
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Examples
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Case Studies
Digital delivery using Published Web Format (PWF) opens
a whole new world for publishers, advertisers and readers
that simply does not exist with hard-copy magazines.
Features such as cover wraps, bellybands, gatefolds,
and BRCs are mapped to the Web.
- Cover wraps and bellybands are transformed into overlays,
pop-ups, or animation, allowing new subscriptions after
a passalong.
- BRCs can direct readers to specific advertiser locations,
providing a direct call-to-action with rates
exceeding those in print editions.
- Gatefolds using animated page turning transform a two-page
spread into a three-page display.
With digital editions, publishers know exactly which pages readers
turn to and how much time they spend on each article.
Advertisers know whether readers spend time on their ads and
whether they click through
to read more about the products and services.
Special links guide readers to specific offers, white
papers, or registration areas based on demographic information.
From the reader’s perspective, digital magazines provide the
same enjoyable experience as thumbing through a print magazine.
The hierarchical table-of-contents, embedded page links,
and phrase search and highlighting makes it easy to quickly
go to the articles or advertisements they want most.
This is where Published Web Format (PWF) excels.
PWF provides a great visual experience along with
navigational capabilities that allow the reader to feel
just like they’re thumbing through magazine pages.
Reader service functions allow readers to
efficiently provide contact information to
selected advertisers in order to obtain
additional information.
Texterity enables ease-of-production and delivery
as well as the ability to track reader behavior.
Publishers may submit
individual High-Resolution PDF pages
(with roadmap), flag reusable advertising
pages, or send composite PDF files.
Files can be sent via
email, FTP, secure copy, or MassTransit client.
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