Neither a PDF nor a web page, Texterity's digital editions offer publishers the advantages of higher circulation, increased revenue, stronger brands and readers coming back for more.
With accessing the Internet becoming as commonplace as using a cell phone, industries of all kinds are finding ways to appeal to customers online. The publishing industry is no exception.
But, when it comes to digital conversion, not all companies are created equal.
Some simply convert PDF files, which load at a snail's pace, even on the fastest computers. Some provide do-it-yourself software, the time-consuming "doing" apparently left to the publisher. Almost all require the reader to download additional software just to be able to view the digital edition. And almost none offer graphic reproduction of which any publisher can be proud.
None, that is, except Texterity, Inc. The acknowledged industry leader, Texterity is in a league of its own.
Since the inception of the digital publishing industry, Texterity has always been at the forefront of online technology, and its patented system, called Published Web Format (PWF), has kept it there.
Unlike PDFs, which typically load slowly and require third-party software like Acrobat® or Adobe® Reader to view, Texterity is immediate, displaying full-page graphics in a fraction of the time.
Texterity also bests PDFs by providing a truer, magazine-like experience. No other technology equals the clarity and vibrancy of Texterity's online reproductions. Layouts, graphics and photography rival those created with a printing press. The hierarchical table-of-contents, embedded page links, and phrase search and highlighting makes it easy to quickly go to the articles or advertisements readers want most. No PDF achieves the same level of interactivity.
This is Not a Webpage
Texterity's digital editions are designed to complement a publisher's website, not to replace it. In fact, Texterity encourages clients to embed links that purposely drive readers to the client's main site. The two have distinctly different looks and functions and should be cross-promoted as part of a larger digital mix.
Web sites are designed to be navigable and offer information in brief, easily digestible pieces. Web pages are read differently than magazines; viewers tend to scan them quickly for information, so pages offer copy in brief, digestible chunks. There is no pace or arc to a web site, as pages are not ordered in a linear fashion.
In contrast, Texterity's digital editions are exact replicas of the publisher's magazine, ads and all. Readers enjoy the same, familiar experience as thumbing through a print magazine, dwelling over stories, following the flow of the magazine's layout and looking at quality advertisements. Publishers also have the ability to iFrame a digital edition on their website.
But, beyond the technical and aesthetic advantages Texterity's digital editions offers a host of features that help publishers build their business in ways hard-copy magazines can't.
SOPHISTICATED TRACKING AND REPORTING FEATURES - Know exactly which pages readers turn to and how much time they spend on each page, article, or video.
TEXTERITY-MANAGED EMAIL DEPLOYMENT AND AUTOMATIC EMAIL LINKS - Another channel through which to build stronger reader relationships, strengthen brand loyalty and raise renewal rates.
VIRTUAL BLOW-INS AND AUTOMATIC LINKS TO SUBSCRIPTIONS OFFERS - Make it easy for new readers to sign up.
SOCIAL NETWORKING FEATURES - Get others engaged with your publication, the first step to converting them to subscribers.
VIRTUAL COVER WRAPS AND BELLY BANDS - Reach pass-along readers with subscription information intact.
SEO AND ENHANCED SEARCH ENGINE VISIBILITY - Ensure your publication and its content is seen by a wider audience.
TRACKING AND REPORTING FEATURES - Offer advertisers the benefit of gathering valuable data on a subscriber level about time spent on their ads and click-through rates.
BLOW-IN BRCS - Link readers directly to advertisers offers, another revenue-generating benefit to attract new ad revenue.
HOSTING BY TEXTERITY - Save overhead by letting staff concentrate on the work you hired and budgeted for them to do.
STRATEGY CONSULTING BY TEXTERITY - Ensure your digital edition program from email planning to linking strategies maximizes every potential to raise revenue and increase circulation.
OWN THE SITE - Texterity leaves its name off your digital edition so that your brand is always the focus.
HYPERLINK LOGO - Through your logo, readers have an easy and convenient way to go directly to your web site at any time.
TRUE CONVERSION OF PDF FILES - No other digital publisher offers a truer representation of your publication and brand image.
LAUNCH PLAN ASSISTANCE - Careful planning in partnership with Texterity ensures your entry into digital editions is a success worthy of your brand image.
STAFF TRAINING - Texterity provides ongoing training to help your staff master the programs potential.
BEST PRACTICES ANNUAL REVIEW - Revisit the program annually with Texteritys Best Practices Team to make enhancements and changes accordingly.
SAVE ON PRINTING - According to a BPA Worldwide study, over 40% of your current print subscribers may opt to receive your publication online, cutting your print costs accordingly.
SAVE ON POSTAGE - Reach a worldwide audience without paying the high costs of postage or passing those costs on to your readers.
SAVE ON OVERHEAD - Texterity will help you plan and implement email campaigns, collect email address, keep your lists clean, convert your print editions to digital format, follow up with renewals, and other time-consuming administrative tasks, enabling your staff to spend their time doing what you've hired them to do.
MULTIMEDIA FEATURES - Offer readers a more robust experience than print can give them. Incorporate video, animation and slideshows.
SAVE, CLIP, SHARE - Let readers clip pages and save them, or even forward them to share ideas and information with their friends
SEARCHABLE ARCHIVES - Readers appreciate the convenience of not having to save the hard copies themselves.
CHOICE OF VIEWING MODES AND ZOOM CONTROL - Let readers customize their viewing preferences.
OFF-LINE READING - Readers can download one article or the entire magazine and conveniently take it with them.
COVER LINE LINKS - Super-fast searching and easy-access table of contents. Respect their time by helping readers find what they need.
MOBILE ACCESS - Texterity digital editions run on any modern, web-enabled mobile device like the Android, Blackberry and Palm Pre. 
Get more information by phone or e-mail: 508-804-3000 (toll free: 1-800-455-5450) or http://www.texterity.com/inforequest
Preview Texterity's lively, fast-paced Next Generation User Interface.
