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Behind the Digital Mobile Production Magic

Jill Baker, Texterity, for IDEAlliance

October 25, 2011 |  Many of us “on the other side of the building” think that the creation of digital editions and mobile apps happens by magic, but Texterity’s director of operations, Rachel Summers, assures us otherwise.

During her 12 years with Texterity, Summers has seen the company evolve from a custom data conversion resource to an early ebook technology provider to a template-driven digital and mobile publishing leader. Over the past six years, customer expectations have changed dramatically, and publishers are constantly innovating to improve reader engagement, revenue and relevance. Read More


Digital Strategies for Print Publishers

Jill Baker, Texterity, for IDEAlliance

July 27, 2011 |  Publisher John D enjoyed working late when the office was quiet. Only two editors remained, debating whether to up the page count to accomodate a spread. He smiled as he walked past his back-issue room where skids of inventory waited for tomorrow's trade show. Happily, his returns were down, and he was toying with international distribution. Read More


The Kit hopes to reach 200,000 uniques by spring

Masthead

December 03, 2010 |  The Kit is an online-only women’s magazine featuring a powerhouse editorial and sales team. The magazine, which launched in September hopes to reach 200,000 unique visitors by next spring. Published five times per year and converted from InDesign to a digital magazine format by Massachusetts-based Texterity, The Kit is published by former St, Joseph Media vice president, group publisher Giorgina Bigioni. She says advertisers are drawn to the magazine because of the novelty of its digital format. Read More


Texterity and Wonderfactory Offer Mag Apps For Everyone Else

Steve Smith, minonline

December 02, 2010 |  Early next year the two companies will roll out a cross-platform publishing platform that allows magazines to craft tablet and smart phone apps from existing digital content but use some of the whiz-bang effects found in many custom builds. Read More


Appsolutely There

Carla Karlogeridis, Signature Magazine, Association Media & Publishing

November 01, 2010 |  You've undoubtedly read that the 50+ demographic is the fastest-growing segment for mobile devices, and AARP's recent introduction of mobile content in four new digital apps is further evidence that the stats ring true. The introduction is also significant in that with its 35.1 million readers, AARP has the largest circulation magazine brand in the country. Read More


Survey: iPad users bullish on digital news, magazine content

Rob ORegan, eMedia Vitals

July 16, 2010 |  eMedia Vitals reports on the results of Texterity’s 2010 Profile of the Digital Edition Reader survey. iPad users 3-5x more likely to read digital news and magazine content. Read More


Premier Guitar iPhone App Strikes Different Chord

Steve Smith, min online

March 10, 2010 |  Respected industry columnist Steve Smith reviews Texterity's new native magazine-branded iPhone App, as created for Premier Guitar. "Just when you are about to yawn at the next me-too mag app, something a bit different actually comes to the fore," he writes. Read More


Southborough Firm Kicks Super Bowl Program Into Online World

Brandon Butler, WBJournal.com

February 11, 2010 |  It could be a sign of the times, but some say it's the wave of the future. For the first time in Super Bowl history, the National Football League published the game's official program in a digital format. Read More


Condé Nast, Hachette Magazines Push into iPhone Apps

Susan Currie Sivek, MediaShift

November 30, 2009 |  There's a lot going on these days surrounding the iPhone - and Texterity is front and center, helping publishers create branded iPhone apps. Due out in the App Store in January, the magazine branded apps will allow publishers to integrate digital, web and social content, making their digital edition a one-stop destination for those on the go. Read More


Adapting a Digital Edition of Association Publications (video)

Association Forum of Chicagoland

July 28, 2009 |  Texterity Business Development Director Kim Kett discusses the benefits of digital editions for associations. Learn how a digital edition can help save distribution costs as well as grow membership. Read More


Texterity Shows Eco-friendly Dexterity

Ariel Wittenberg, MetroWest Daily News

July 17, 2009 |  Running as the lead business story, Texterity is featured Texterity in tandem with Rodale's newly installed kiosk in Boston's Dewey Square. The kiosk provides free one-year, online subscriptions for titles such as Men's Health, which Texterity digitizes, maintains, and tracks as part of Coverleaf. Read More


SBANE hands out 2008 Innovation Awards (May 2008)

Mass High Tech

May 01, 2008 |  SBANE, a Waltham-based nonprofit, choose Texterity as a finalist at the Smaller Business Association of New England's 2008 Innovation Awards. Read More


Spin launches online edition on MySpace

Thomas Mulligan, LATimes

February 07, 2008 |  “Paper, ink, and distribution costs are mounting for all magazines, and younger consumers are getting increasingly hard to recruit as print subscribers…. A reader who opens Digital Spin’s January edition sees all 112 pages laid out in rows and columns like a big game of solitaire… The Texterity technology enables the magazine and its advertisers to measure and track viewership in great detail, giving them a leg up in behavioral marketing campaigns.” Read More


Keeping It Cool – Texterity iPhones It In

Steve Smith, min online

December 03, 2007 |  “While generally I find most mobile extensions of B2B products to be more sexy and novel than actually mission critical and functional, this experiment in mobile design succeeds in charting a path for more portable business pubs.”