Behind the Digital Mobile Production Magic
Jill Baker, Texterity, for IDEAlliance
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October 25, 2011 |
Many of us “on the other side of the building” think that the creation of digital editions and mobile apps happens by magic, but Texterity’s director of operations, Rachel Summers, assures us otherwise.
During her 12 years with Texterity, Summers has seen the company evolve from a custom data conversion resource to an early
ebook technology provider to a template-driven digital and mobile
publishing leader. Over the past six years, customer expectations
have changed dramatically, and publishers are constantly innovating
to improve reader engagement, revenue and relevance.
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Digital Strategies for Print Publishers
Jill Baker, Texterity, for IDEAlliance
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July 27, 2011 |
Publisher John D enjoyed working late when the office was quiet. Only two editors remained, debating whether to up the page count to accomodate a spread. He smiled as he walked past his back-issue room where skids of inventory waited for tomorrow's trade show. Happily, his returns were down, and he was toying with international distribution.
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The Kit hopes to reach 200,000 uniques by spring
Masthead
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December 03, 2010 |
The Kit is an online-only women’s magazine featuring a powerhouse editorial and sales team. The magazine, which launched in September hopes to reach 200,000 unique visitors by next spring. Published five times per year and converted from InDesign to a digital magazine format by Massachusetts-based Texterity, The Kit is published by former St, Joseph Media vice president, group publisher Giorgina Bigioni. She says advertisers are drawn to the magazine because of the novelty of its digital format.
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Texterity and Wonderfactory Offer Mag Apps For Everyone Else
Steve Smith, minonline
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December 02, 2010 |
Early next year the two companies will roll out a cross-platform publishing platform that allows magazines to craft tablet and smart phone apps from existing digital content but use some of the whiz-bang effects found in many custom builds.
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Appsolutely There
Carla Karlogeridis, Signature Magazine, Association Media & Publishing
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November 01, 2010 |
You've undoubtedly read that the 50+ demographic is the fastest-growing segment for mobile devices, and AARP's recent introduction of mobile content in four new digital apps is further evidence that the stats ring true. The introduction is also significant in that with its 35.1 million readers, AARP has the largest circulation magazine brand in the country.
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Survey: iPad users bullish on digital news, magazine content
Rob ORegan, eMedia Vitals
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July 16, 2010 |
eMedia Vitals reports on the results of Texterity’s 2010 Profile of the Digital Edition Reader survey. iPad users 3-5x more likely to read digital news and magazine content.
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Premier Guitar iPhone App Strikes Different Chord
Steve Smith, min online
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March 10, 2010 |
Respected industry columnist Steve Smith reviews Texterity's new native magazine-branded iPhone App, as created for Premier Guitar. "Just when you are about to yawn at the next me-too mag app, something a bit different actually comes to the fore," he writes.
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Southborough Firm Kicks Super Bowl Program Into Online World
Brandon Butler, WBJournal.com
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February 11, 2010 |
It could be a sign of the times, but some say it's the wave of the future.
For the first time in Super Bowl history, the National Football League published the game's official program in a digital format.
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Condé Nast, Hachette Magazines Push into iPhone Apps
Susan Currie Sivek, MediaShift
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November 30, 2009 |
There's a lot going on these days surrounding the iPhone - and Texterity is front and center, helping publishers create branded iPhone apps. Due out in the App Store in January, the magazine branded apps will allow publishers to integrate digital, web and social content, making their digital edition a one-stop destination for those on the go.
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Adapting a Digital Edition of Association Publications (video)
Association Forum of Chicagoland
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July 28, 2009 |
Texterity Business Development Director Kim Kett discusses the benefits of digital editions for associations. Learn how a digital edition can help save distribution costs as well as grow membership.
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Texterity Shows Eco-friendly Dexterity
Ariel Wittenberg, MetroWest Daily News
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July 17, 2009 |
Running as the lead business story, Texterity is featured Texterity in tandem with Rodale's newly installed kiosk in Boston's Dewey Square. The kiosk provides free one-year, online subscriptions for titles such as Men's Health, which Texterity digitizes, maintains, and tracks as part of Coverleaf.
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SBANE hands out 2008 Innovation Awards (May 2008)
Mass High Tech
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May 01, 2008 |
SBANE, a Waltham-based nonprofit, choose Texterity as a finalist at the Smaller Business Association of New England's 2008 Innovation Awards.
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Spin launches online edition on MySpace
Thomas Mulligan, LATimes
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February 07, 2008 |
“Paper, ink, and distribution costs are mounting for all magazines, and younger consumers are getting increasingly hard to recruit as print subscribers…. A reader who opens Digital Spin’s January edition sees all 112 pages laid out in rows and columns like a big game of solitaire… The Texterity technology enables the magazine and its advertisers to measure and track viewership in great detail, giving them a leg up in behavioral marketing campaigns.”
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Keeping It Cool – Texterity iPhones It In
Steve Smith, min online
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December 03, 2007 |
“While generally I find most mobile extensions of B2B products to be more sexy and novel than actually mission critical and functional, this experiment in mobile design succeeds in charting a path for more portable business pubs.”
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