Leadership Management Team

Martin Hensel founded Texterity in 1991 to provide technology and services to the publishing industry, originally as a designer of book production systems; in 1996, as a provider of ebook technology; and, in 2002, as a leading provider of digital delivery for magazines, catalogs, and other content. Martin's expertise in the publishing technology industry and high-level business perspective makes him a much sought-after speaker and commentator on industry topics.

Before launching Texterity, Martin was general manager of Investext, a division of Thomson Financial Services; co-founder and general manager of electronic publisher Wilson Cambridge; and co-founder and president of LaserData, Inc., where he chaired the NISO standards committee that established the CD-ROM format. Martin received a B.A. in Philosophy from New York University and an M.B.A. from Harvard Business School.
 

Carl Scholz is President of Texterity and serves on its Board of Directors. Carl works closely with the Texterity leadership team on corporate strategy, operational growth, customer service and product development. Previously, Carl served as Chief Operating Officer with direct responsibility for all aspects of Texterity's day-to-day operations. Carl joined Texterity in 1995 and has been instrumental in building value and direction at the company through various leadership roles in engineering and operations.

Before Texterity, Carl worked at Houghton Mifflin Company on several Corporate R&D efforts. Previously, Carl held management and software engineering positions at the Open Software Foundation, Interactive Systems Corporation and NCR Corporation, working on a variety of projects involving open source software, user interface systems, database design and web solutions. Carl has a BS from the University of Virginia School of Engineering.
 

Adrienne Azaria is responsible for defining and executing Texterity's long-term product roadmap as well as being a key driver in Texterity's strategic direction and partner relationships. She also oversees all aspects of the company's software development, quality assurance, and systems engineering activities. Prior to her Engineering role, Adrienne spent 10 years establishing and growing the Client Services and Operations teams at Texterity.

Prior to joining Texterity in 1997, Adrienne held project and product management positions at Interleaf, Inc., where she set the strategy and direction for their line of SGML-based publishing products. At Hewlett-Packard, she held product management and software engineering positions, working on software licensing and user interface development tools. Adrienne received a B.S. in Computer Science from the University of Michigan and an M.S. in Computer Graphics from Purdue University.

Shannon Smith oversees six areas critical to Texterity’s product offerings: Client Project Management on all publishing platforms, Digital Production, End-User Support, E-Mail Deployment, Customization Services, and Product Maintenance/Support. In addition to facilitating Texterity’s expansion into mobile publishing, Shannon’s team is integral in product planning of all publisher-focused efforts. Shannon has worked as a Project Manager and an Operations Manager prior to leading the Client Services and Production team.

Shannon joined Texterity in 2007, offering a unique blend of experience in both customer service and education. Before joining Texterity, Shannon worked as a Technical Services Manager for an industrial cleaning chemical manufacturer, a Product Manager for a web-based procurement management company, as well as an early childhood teacher. Shannon received a Bachelor of Science degree in Early Childhood Education from Worcester State College and was awarded the Ruth Cohen Blumsack Award for Excellence in Teaching and a Woman of Distinction Award from Quinsigamond Community College in Worcester, MA.

Kim Kett is responsible for driving sales and marketing to meet the needs of forward-thinking B2B, consumer, association, educational, corporate and niche publishers. Kim has been a Director of Business Development for Texterity for six years where she focused on association and B2B markets, working with 80+ associations to plan and execute their digital edition and mobile publishing strategies. Kim is proud to serve as a member of the Association Media & Publishing (AM&P) conference committee, where she has enjoyed moderating digital publishing roundtables and speaking at their annual conference.

Prior to joining Texterity in 2005, Kim spent 13 years in high-tech sales, winning an NEC Excellence Award and the Sayers Group President's Club Award. Kim has also owned and operated her own business, a large day spa in the Boston area. Kim holds a Bachelor of Science in Communication Disorders from the University of New Hampshire. She lives in the Lakes Region of New Hampshire with her husband and three small children.

Barbara Brandon oversees all aspects of Texterity's fiscal management and financial operations, utilizing industry best practices to maintain and improve accounting and business systems and processes.

Prior to joining Texterity, Barbara worked in financial management controllership roles in publicly traded technology companies, including IONA Technologies and RSA Security, Inc. where she was responsible for the accounting functions and external reporting. Barbara has also held positions at various small businesses in the real estate development, manufacturing and hotel industries. Barbara received a BS in Accounting from George Washington University and is a Certified Public Accountant.