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Not since its venerable cousin, the Apple iPod, has a technological gadget so fascinated the public as has the Apple iPhone. Forget that there are plenty of other mobile phones with similar, if not identical, features available; the iPhone is the Real Deal, and millions of devoted consumers won't settle for anything less.
Now magazine publishers can hop aboard the iPhone success juggernaut by letting Texterity transform them into a branded, iPhone "app," one of the favorite applications iPhone users consult on a daily, even hourly, basis.
Build brand loyalty at digital speed
Imagine becoming the go-to source for your readers for the information they are interested in most. By clicking on your logo, they can open your app and find all the interactivity offered by your digital edition, plus the best of print, web and social media channels to help them read, research, shop and connect. Plus, your branded app can offer them even more flexibility:
Access to Google Maps
Live phone numbers for direct dialing
Latest news, reviews, videos and more
New content alerts on the main menu
Community-building tools for conversations
There is no better way to build brand loyalty than to be there for your readers with the information they want and need, 24/7.
Open up new sources of revenue
The iPhone platforms offers additional tools and opportunities with which publishers can generate new revenue.
For example, make your app ROI-positive with a sponsorship splash screen and banner ads that can be sold to advertisers as an additional media placement opportunity.
Additionally, Texterity makes it possible to track reader response and behavior, which provides value-added information to your advertisers.
Only Texterity offers this "captivating" technology
What makes Texterity's iPhone app superior to its competitors is the fact that it is a "native" application, meaning it is built specifically for the iPhone and all content is accessible there for the user. In other words, Texterity-built apps create a captive reader base.
By contrast, other digital publishers rely on web-based applications, which detour the reader from the iPhone to a web site, which is a slower, more cumbersome process for which many readers don't have the patience, and ultimately provides the opportunity for the reader to navigate too easily and quickly away from your page and on to another web site.
Unmatched graphics and functionality, offered only by the Industry Leader
In addition to building iPhone apps that offer the best quality and functionality available, Texterity also provides a number of advantages to publishers ready to make the leap into mobile content delivery:
Easy: Texterity does all the work of building the app
Economical: Publishers are charged a flat fee per issue
Expandable: New apps are planned for emerging platforms, including Android and Blackberry
Efficient: Features can be easily added to build capacity
Effective: New subscriber management and auditing solutions are in development
To receive more information about how your publication might appear and function as an iPhone app, and the additional advantages it can provide to you, click here.
