January 23, 2012 

Texterity Named Exclusive Sociative Partner

Southborough, MA -- Curated by Sociative, a pioneer in collective intelligence through social media, and powered by leading digital and mobile publishing provider, Texterity, the free, all-digital magazine, Insulin Nation, makes its debut.

Insulin Nation is designed to serve the millions of people with diabetes who already use the web and mobile devices to access health information. Utilizing the production services of EPS Communications, experts in diabetes information publishing, Insulin Nation culls content from the web, social media channels, and commissioned articles from experts.

Curated and original content is then packaged into a highly visual, interactive digital edition that can be searched, saved, and shared on any modern web-enabled device. Native apps for iPhone and iPad are available in the iTunes Store and for Android phone/tablet in the Android Market. An app for the Kindle Fire will be available shortly.

What makes this publication different from existing resources is that content adapts to the attention and actions of its users. By employing Sociative’s Smartocracy™ technology, each new issue will reflect the topics and trends most relevant to this audience.

While anchored features and original video cover nutrition, exercise, mental health, products and services, it’s the user-influenced content that will shape the editorial direction.

Says Brad Degraf, Co-Founder/CEO of Sociative, "We have spent several years developing the Smartocracy™ technology to extract the most valuable content, socially curated from the real-time web by the most influential people in the subject. We are very excited to have Texterity as an exclusive partner in this publishing endeavor."

"Diabetes is a constant companion to many, and 95% of the care is up to the patient,” says Insulin Nation editor, Christopher Leach. “We see this digital magazine as ‘point of care in the palm of your hand,’ that will motivate people with diabetes to invest in their own good health. Our powerful, socially-driven content will provide them with meaningful information they can use anytime, anywhere – by separating the news from the noise.”


FOOTER:

Insulin Nation (www.insulinnation.com) is a privately held enterprise supported by health industry and academic sponsors. Sociative (http://www.sociative.net) provides technology that mines web and social media content. Texterity (http://www.texterity.com) builds native magazine branded apps for iOS and Android devices, as well as digital editions for approximately 1,000 titles. EPS Communications (http://www.epscomm.com/) is a full service marketing and communications company that specializes in custom publishing.


CONTACTS:

Jill Baker, Director of Marketing
Texterity
508-804-3069
jbaker@texterity.com

Chris Leach, Editor
Insulin Nation
508-397-2773
chris.a.leach@gmail.com