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October 18, 2011 Southborough, MA -- Texterity is pleased to announce that four of its leading mobile magazine titles in the App Store -- Disney FamilyFun, The Kit, Athlon Inside Saturday and Athlon Inside Sunday -- are now available on Newsstand, a key feature of iOS 5.
Three were featured during the launch of iOS 5: FamilyFun, Athlon Inside Saturday, and Athlon Inside Sunday. Family Fun and Athlon Inside Saturday occupied spots 2 and 3 on the iPhone’s “featured titles” page. (#1 was the New York Times). All three titles were listed in the “hot” or “featured” lists on the iPad’s “featured titles” page, accessible by scrolling through the entries.
As a result, these three titles experienced an extraordinary uptick in sessions that in one week surpassed previous cumulative numbers.
Newsstand allows consumers to find digital newspaper and magazine products in one dedicated place on the App Store, and arrange them in one easy-to-organize bookshelf. Users who purchase subscriptions to Disney FamilyFun, The Kit, Athlon Inside Saturday or Athlon Inside Sunday will receive new issues automatically on their iPad, iPhone or iPod touch. Latest issues and most recent cover art will simply appear in Newsstand.
“It was important to us to be in at the ground level,” says Texterity Senior Vice President of Engineering, Adrienne Azaria, referencing her team’s inclusion in an invitation-only preview by Apple. "Newsstand is a revolutionary new discovery platform for publishers on the iOS platform, and we look forward to working with more of them to bring their latest content to iPad, iPhone and iPod touch users."
Texterity has been spearheading magazine app production for several years, producing high quality apps that accommodate RSS feeds, social media connectivity, rich media, and in-app advertising.
These four publications can now be downloaded from Newsstand in iOS 5, from the App Store on iPad, iPhone and iPod touch, or at www.itunes.com/appstore. More Texterity titles are being submitted to Newsstand on an ongoing basis.
About Texterity:
Texterity (http://www.texterity.com/), founded in 1991, is a privately held company located in Southborough, MA. As a leader in digital and mobile publishing solutions, Texterity creates, maintains, and tracks more than 1,000 digital editions and builds magazine-branded apps for B2B, consumer, association, niche, and educational titles. Texterity currently has more than 135 magazine-branded apps in the iTunes Store and offers publishers Total Mobility across platforms. For more information, please visit http://www.texterity.com/inforequest.
CONTACT:
Jill Baker
Director of Marketing
Texterity
508-804-3069
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