Objective: Find new ways to engage readers and compete creatively with more established competitors.
Background: Premier Guitar is a high-end publication dedicated to serious guitar players and collectors. With 30,000 print subscribers, the publishers believed a dynamic web presence could attract an even larger audience.
Challenge: Find a digital publishing partner that understood the publishers goals and could translate and build on Premier Guitars limitless creative marketing ideas, devising effective online strategies to bring the ideas to fruition.
Solution: Premier Guitar hired Texterity, Inc., which devised an SEO strategy to drive more people to the magazines web site, then created blow-ins, ads, and other methods of online promotion to encourage site visitors to subscribe to the digital edition.
Result: Premier Guitar has reached an opt-in base of 50,000 digital subscribers, and up to 25% of its print subscribers have opted to also receive the digital version. The magazine continues to average 50 additional digital subscriptions each day. In one recent month, 16,000 new readers checked out their digital edition online.
Comments
Publisher: "We found them [the Texterity team] to be people who could get inside the heads of print publishers and have a good understanding of SEO strategies," said Peter Sprague, managing director, Premier Media Holdings, LLC
