Thursday, February 11, 2010
Monetizing B to B Content
I'm back from the fabulous Niche Conference in Phoenix, Arizona, which took place on Feb. 1-2. Carl Landau knows how to bring great ideas to his audience of small and growing publishers, and throw a great party at the same time. It was fun, and shout-outs to all those with whom I got to meet and drink margaritas.
Back here in the cold northeast, we are hard at work on many fronts. Digital publishing and device revolution aside, I wanted to talk about what seems to be a growing trend we've been hearing about from B to B publishers. I just saw a great article about it in Media Business that brought it back to me. Check out the article: Can Paid Content Really Generate Revenue?
The article covers a number of ways B to B is monetizing content. I've recently heard from one of Texterity's customers that they would like to sell digital subscriptions and back issues of some of their B to B magazines in the tech space, and I have also seen other B to B publishers exploring subscription sales where they were previously in advertising-sponsored businesses only. ALM's Distressed Assets Investor is a new title for them, and their model is to sell subscriptions to real estate professionals. They have seen some real growth and interest since launching the title late in 2009. Alexa Faulkner of ALM is exploring many ways to get large organizations to sign up their members, and find content that is timely and high value - Distressed Assets Investor
We've also seen a resurgence of whitepaper activity, particularly whitepapers for sale to end users. Here's an example of the campaign Ad Age is running.
This is the seventh in a series of whitepapers, started in June of 2009. They have been very happy with the results, according to John Lamarca, Circulation Director of Crain's Ad Age, and they've found it to be a successful new revenue stream.
Digital editions have been a key part of these types of campaigns, and we've found that publishers have used digital editions as a way to test the waters. Does anyone reading this have any programs you've tried lately that have worked well in a similar vein?
Back here in the cold northeast, we are hard at work on many fronts. Digital publishing and device revolution aside, I wanted to talk about what seems to be a growing trend we've been hearing about from B to B publishers. I just saw a great article about it in Media Business that brought it back to me. Check out the article: Can Paid Content Really Generate Revenue?
The article covers a number of ways B to B is monetizing content. I've recently heard from one of Texterity's customers that they would like to sell digital subscriptions and back issues of some of their B to B magazines in the tech space, and I have also seen other B to B publishers exploring subscription sales where they were previously in advertising-sponsored businesses only. ALM's Distressed Assets Investor is a new title for them, and their model is to sell subscriptions to real estate professionals. They have seen some real growth and interest since launching the title late in 2009. Alexa Faulkner of ALM is exploring many ways to get large organizations to sign up their members, and find content that is timely and high value - Distressed Assets Investor
We've also seen a resurgence of whitepaper activity, particularly whitepapers for sale to end users. Here's an example of the campaign Ad Age is running.
This is the seventh in a series of whitepapers, started in June of 2009. They have been very happy with the results, according to John Lamarca, Circulation Director of Crain's Ad Age, and they've found it to be a successful new revenue stream.
Digital editions have been a key part of these types of campaigns, and we've found that publishers have used digital editions as a way to test the waters. Does anyone reading this have any programs you've tried lately that have worked well in a similar vein?
Labels: ALM, Crain, Monetizing B to B Content, Texterity
Wednesday, September 2, 2009
Coverleaf 2.0 is LIVE!
If you haven't been to Coverleaf today, it's your lucky day. We just released an updated version of the site. The layout is much improved based on feedback from all our users. Be sure to browse around and look in your My Stuff area - it's all there, but easier to navigate. Enjoy!
Sunday, July 12, 2009
Texterity User Interface - Coverleaf Reader Tutorial
View our full tutorial video on the lastest Texterity digital edition reading interface -- the Coverleaf Reader. This 10-minute video covers all the features and benefits, including:
- The Technology Behind Texterity's Coverleaf Reader
- Increasing your Bottom Line
- Enhancing the Viewer’s Experience
Wednesday, July 1, 2009
Link to a page in a Texterity online magazine
One of our friendly readers (Torley) has posted a nice short video explaining how to share a page of a Texterity digital edition with others.
Link to a Page in a Texterity Online Magazine
Torley, thanks for sharing. Good news! In our new release of the Texterity reader interface, the "share" function is much easier to find and use. And, the URL line always has the page number included!
Link to a Page in a Texterity Online Magazine
Torley, thanks for sharing. Good news! In our new release of the Texterity reader interface, the "share" function is much easier to find and use. And, the URL line always has the page number included!
Labels: Texterity
Thursday, June 11, 2009
Introducing Coverleaf Reader: The Next Generation User Interface for Digital Editions
See the next generation digital edition reading interface. The Coverleaf Reader! Jam-packed with new features such as one-click social networking, innovative navigation, and customizable areas for video, social networks, and other add-ons. The webinar demonstration is tomorrow - you can register at www.texterity.com/webinar/.
Or, see the video:
Or, see the video:
Thursday, April 2, 2009
If you don't change in today's media world, you're toast
"If you don't change in today's media world, you're toast," says Jeff D'Alessio, Editor-in-chief, Sporting News. The Texterity digital edition of Sporting News Today is featured in this Fox News video clip, and makes the case that digital editions can be a path to success for print brands.See the video by clicking here.
Labels: Sporting News Today, Texterity
Thursday, March 19, 2009
Premier Guitar: "Our Top 11 Reasons for Online Magazines"
Peter Sprague of Premier Guitar presented NEW PRICING STRATEGIES For the Multimedia Era at the FOLIO Growth Summit in Chicago. It was an eye-opening presentation, and he did a great job of explaining how they sell multimedia packages based on total impressions/exposures with a "packaged" CPM rate.I'd like to reprint his slide entitled "Our Top 11 Reasons for Online Magazines":
- It is a form of product sampling.
- Free access to the digital magazine has increased print subscriptions and single copy sales.
- It is a way to grow rate base (and $ yield) quickly and very efficiently.
- Online opt-in subscribers are auditable.
- Online magazines allow a publisher to charge for new sound and sight services.
- If you operate in a global market, an online magazine is the only realistic way to serve offshore readers.
- An online magazine allows the publisher to quantitatively evaluate content and creative.
- An online magazine’s metrics allow a publisher to share real time data with an advertiser.
- Online magazines are measurable and accountable.
- Online magazines save wood... for guitars! Don't underestimate environmental appeal.
- There is no "waste" with an online magazine vs. single copy distribution, which generates revenues and provides for sampling, but in a grossly inefficient manner!
Premier Guitar's success with digital editions from Texterity is a testament to his teams integrated strategy, clear message to the market, and quality execution.
NOTE: You can download the original powerpoint presentation by clicking here.
Thursday, March 5, 2009
Masthead digital archives now available by Texterity
The last two years of Canadian magazine publication Masthead print magazines are now available as digital editions. Users can read the full contents of each issue, as well as search the contents and click on all web and email links, including advertiser links. All content is available free of charge.
The initiative was sponsored by Texterity.
To view the archive, visit www.mastheadonline.com/texterity/.
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