Thursday, July 9, 2009
Asset International ai5000 goes "Designed for Digital"
A great example of a "Designed for Digital" publication which is "screen ready" is the new launch from Asset International, ai5000. Min online ("ai5000 Aims for the Super Money") noted the recent launch, stating "In tough economic times publishers can go one of two ways... Either re-target your content towards budget-conscious readers with belt-tightening tips, or look for the places where the big money still resides."
Revenue Generation is provided by sponsorships from Northern Trust, State Street, Bridgewater Associates, and PanAgora Asset Management. Using Texterity's platform, the digital edition can be viewed directly from the web via it's "branded" URL (www.ai5000.com), through google and bing web searches, twitter, and social networks. Asset International plans to re-market its larger suite of institutional research, webinars, conferences and sponsored round tables to high-end customers.
To view the inaugural issue, go to www.ai5000.com.
Revenue Generation is provided by sponsorships from Northern Trust, State Street, Bridgewater Associates, and PanAgora Asset Management. Using Texterity's platform, the digital edition can be viewed directly from the web via it's "branded" URL (www.ai5000.com), through google and bing web searches, twitter, and social networks. Asset International plans to re-market its larger suite of institutional research, webinars, conferences and sponsored round tables to high-end customers.To view the inaugural issue, go to www.ai5000.com.
Labels: Designed for Digital, Revenue
Friday, April 10, 2009
Examples of "Interactive Magazines"...Thanks Joe!
Joe Pulizzi of Junta42 was asking if we had examples of "interactive magazines", and here is an excerpt of my reply:
Here are a few examples of interactive magazines:
Enthusiast:
Driver's Republic -
Contains integrated videos and innovative advertising, including IAB ad units.
Consumer:
Organic Style -
Interactive pages allowing changes of clothing by season, zoom in on areas, interactive recipes.
B-to-B:
Consumer Goods Technology -
Interactive elements to bring readers into the edition.
Joe -- thanks for asking!
Here are a few examples of interactive magazines:
Enthusiast:
Driver's Republic -
Contains integrated videos and innovative advertising, including IAB ad units.
Consumer:
Organic Style -
Interactive pages allowing changes of clothing by season, zoom in on areas, interactive recipes.
B-to-B:
Consumer Goods Technology -
Interactive elements to bring readers into the edition.
Joe -- thanks for asking!
Labels: Designed for Digital, Examples, IAB, Junta42, Revenue
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