Wednesday, February 11, 2009
Magazine Site Licensing and the BPA Worldwide
Magazine "site licenses". Boring? Hardly. This is actually a great way for all types of publishers to increase reach and revenue in these challenging times.
Currently, a number of professional and trade publishers are distributing to corporations and libraries a "digital edition" for sharing. And many others would like to.
However, publishers that are audited by BPA Worldwide, and would like to "count" these subscriptions on their audit statements, cannot. (The ABC already allows a form of this reporting.)
Currently, BPA Worldwide requires that a contract must require the administrator of the license to notify all individuals of the availability of each issue. Licenses are reported only for a specific number of seats -- and a global or corporate-wide agreement cannot be reported.
There is a lively blog discussion on the topic of "BPA considering non-request electronic circulation as qualified" which directly relates to this issue.
So, one idea is to combine the corporate-wide agreement model with a tracking/reporting 'usage' report (i.e., the number of readers per month). Perhaps we can use the new BPA/Nielsen system as a way to report these to advertisers.
Texterity has announced a new IP address authentication method (see Texterity Announces Site Licensing Program for Digital Editions. However, having the technical means to provide IP address range and "domain" content protection and authorization doesn't solve the "accountability" problem.
Texterity pledges to work with publishers and audit organizations to provide innovative ways to server readers, the publishers, and the advertsers in an accountable and effective manner.
Currently, a number of professional and trade publishers are distributing to corporations and libraries a "digital edition" for sharing. And many others would like to.
However, publishers that are audited by BPA Worldwide, and would like to "count" these subscriptions on their audit statements, cannot. (The ABC already allows a form of this reporting.)
Currently, BPA Worldwide requires that a contract must require the administrator of the license to notify all individuals of the availability of each issue. Licenses are reported only for a specific number of seats -- and a global or corporate-wide agreement cannot be reported.
There is a lively blog discussion on the topic of "BPA considering non-request electronic circulation as qualified" which directly relates to this issue.
So, one idea is to combine the corporate-wide agreement model with a tracking/reporting 'usage' report (i.e., the number of readers per month). Perhaps we can use the new BPA/Nielsen system as a way to report these to advertisers.
Texterity has announced a new IP address authentication method (see Texterity Announces Site Licensing Program for Digital Editions. However, having the technical means to provide IP address range and "domain" content protection and authorization doesn't solve the "accountability" problem.
Texterity pledges to work with publishers and audit organizations to provide innovative ways to server readers, the publishers, and the advertsers in an accountable and effective manner.
Labels: BPA, BPA Circulation, Site Licenses
Monday, September 22, 2008
BPA Worldwide enhancing "Site License" Support
There are many publishers (especially on the B-to-B side) that are interested in site license models for publications. For example, an industry publication might wish to make a copy of it's magazine available to a group within the company via email, or for distribution on the "intranet" of the company.
BPA Worldwide is now proposing several enhancements to their audit statement -- see their blog at bpaww.typepad.com/blog. Glenn Hansen and the BPA are working with publishers to make sure they are aware of the different options available.
Texterity already support site license via our "Subscriber Management" technology in various ways, including email group distributions, version splits, secure intranet content hosting, and our standard authentication via subscriber management.
BPA Worldwide is now proposing several enhancements to their audit statement -- see their blog at bpaww.typepad.com/blog. Glenn Hansen and the BPA are working with publishers to make sure they are aware of the different options available.Texterity already support site license via our "Subscriber Management" technology in various ways, including email group distributions, version splits, secure intranet content hosting, and our standard authentication via subscriber management.
Labels: BPA Circulation
Subscribe to Posts [Atom]