Thursday, March 4, 2010
Two Part Post - iPhone Apps and Show Updates
Texterity's Mobile Apps - Want an App With That?
We are so proud of our mobile app platform. Our goal was to create a compelling reading experience; to translate the delight of getting a print magazine in your mailbox to a mobile delivery. A magazine is more than just the paper, editorial and images. It's a community and a way readers identify themselves. Reading a magazine is both personal and public, and inviting it onto your phone via a download through the app store is a similar embrace of the magazine as an extension of self. I love to wax philosophical, and we thought about all this as we planned and designed this app.
It's got:
* Beautiful replicas which download quickly and you can swipe right through
* Reflowed articles with images included
* Reader comments on articles - keeping them coming back to see the comment threads
* "Between the issues" feeds - whatever is relevant to the readers
* Advertising and sponsorship opportunities
* Magazine branded app chiclet and logo - can be sold or downloaded as a free app
There was a great team behind it, lead by Adrienne Azaria, VP of Development. Adrienne worked days and nights, burning the midnight oil alongside Bryan Dunn, Engineering Manager, Petra McLure, Texterity's brilliant software architect, and Rachel Summers, who made all the workflow and process engineering to produce these this at massive scale.
Now it's released and made available in the Apple App Store:
http://itunes.apple.com/us/app/premierguitar/id357976896?mt=8 or search on Premier Guitar in the App Store.
Check it out, download, and let us know what you think. We can build one for you, too!
Show Time!
It's high season for publishing industry shows, and Texterity's sales team has fanned out across the world to be at them. I was at the UK Publishing Expo last week, and though I was full of good intentions to blog from the show, it turned out that the traffic to the booth was so steady and so engaged that I had no time to type anything here at all. There was an explosion of interest in our mobile apps, and everyone I talked to opened with some variant of "so you can help us get our magazine into the app store?" I spoke on a panel with three other digital and mobile edition providers, each with a different approach to mobile, and it was a good opportunity for the audience to learn about what mobile can mean for publishers. It was a pleasure to meet and listen to my fellow presenters.
Just this month, we've got the NAPCO Publishing Business Expo coming up this Monday through Wednesday in New York, a Custom Content show in Nashville, CASE Editors forum - a college publishing show in Cambridge, MA, close to our own stomping ground, and prepping for more in April.
I'm signing off now so I can write my slides for next Monday's panel! Hope to see you at the Publishing Business Expo.
Texterity's Mobile Apps - Want an App With That?
We are so proud of our mobile app platform. Our goal was to create a compelling reading experience; to translate the delight of getting a print magazine in your mailbox to a mobile delivery. A magazine is more than just the paper, editorial and images. It's a community and a way readers identify themselves. Reading a magazine is both personal and public, and inviting it onto your phone via a download through the app store is a similar embrace of the magazine as an extension of self. I love to wax philosophical, and we thought about all this as we planned and designed this app.
It's got:
* Beautiful replicas which download quickly and you can swipe right through
* Reflowed articles with images included
* Reader comments on articles - keeping them coming back to see the comment threads
* "Between the issues" feeds - whatever is relevant to the readers
* Advertising and sponsorship opportunities
* Magazine branded app chiclet and logo - can be sold or downloaded as a free app
There was a great team behind it, lead by Adrienne Azaria, VP of Development. Adrienne worked days and nights, burning the midnight oil alongside Bryan Dunn, Engineering Manager, Petra McLure, Texterity's brilliant software architect, and Rachel Summers, who made all the workflow and process engineering to produce these this at massive scale.
Now it's released and made available in the Apple App Store:
http://itunes.apple.com/us/app/premierguitar/id357976896?mt=8 or search on Premier Guitar in the App Store.
Check it out, download, and let us know what you think. We can build one for you, too!
Show Time!
It's high season for publishing industry shows, and Texterity's sales team has fanned out across the world to be at them. I was at the UK Publishing Expo last week, and though I was full of good intentions to blog from the show, it turned out that the traffic to the booth was so steady and so engaged that I had no time to type anything here at all. There was an explosion of interest in our mobile apps, and everyone I talked to opened with some variant of "so you can help us get our magazine into the app store?" I spoke on a panel with three other digital and mobile edition providers, each with a different approach to mobile, and it was a good opportunity for the audience to learn about what mobile can mean for publishers. It was a pleasure to meet and listen to my fellow presenters.
Just this month, we've got the NAPCO Publishing Business Expo coming up this Monday through Wednesday in New York, a Custom Content show in Nashville, CASE Editors forum - a college publishing show in Cambridge, MA, close to our own stomping ground, and prepping for more in April.
I'm signing off now so I can write my slides for next Monday's panel! Hope to see you at the Publishing Business Expo.
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