Tuesday, July 21, 2009
Etienne Says: Time to go Digital
We just saw the following letter to the editor in Entrepreneur Magazine.
Turns out, Etienne is an active user of coverleaf and an avid reader of many magazines. Thanks for the heads up, and you can be sure we'll talk with Entrepreneur!
Turns out, Etienne is an active user of coverleaf and an avid reader of many magazines. Thanks for the heads up, and you can be sure we'll talk with Entrepreneur!
Labels: Coverleaf Letters
Thursday, July 16, 2009
Magazines Can Succeed on the iPhone
The recent Forbes.com article Magazines Struggle on the iPhone misses the point by focusing on iPhone developers who don't really understand magazines.The article is from the iPhone developer point of view, stating "...publishers also expressed interest in iPhone apps but wanted to pay the firm through revenue-share deals, meaning it would have to shoulder more of its development costs upfront." Translation: publishers don't feel like paying $50K for an iPhone app with an iffy upside.
It's still early days. The iPhone user wants a great reading experience: an application that blends branded content plus 'real time' information and a way to engage with other readers and the publication.
The challenge is that many iPhone developers don't yet understand the unique value of a magazine (i.e., the high quality layout and branded feel), and at the same time the magazine needs to significantly add value to what exists on the print page.
Texterity, working with our publishers, is developing a true next generation mobile application that leverages the branded content and the capabilities of the devices. This includes iPhone, Blackberry, Palm Pre, and what we expect to come soon -- a "super smartphone" device with a larger display.
Sunday, July 12, 2009
Texterity User Interface - Coverleaf Reader Tutorial
View our full tutorial video on the lastest Texterity digital edition reading interface -- the Coverleaf Reader. This 10-minute video covers all the features and benefits, including:
- The Technology Behind Texterity's Coverleaf Reader
- Increasing your Bottom Line
- Enhancing the Viewer’s Experience
Thursday, July 9, 2009
Asset International ai5000 goes "Designed for Digital"
A great example of a "Designed for Digital" publication which is "screen ready" is the new launch from Asset International, ai5000. Min online ("ai5000 Aims for the Super Money") noted the recent launch, stating "In tough economic times publishers can go one of two ways... Either re-target your content towards budget-conscious readers with belt-tightening tips, or look for the places where the big money still resides."
Revenue Generation is provided by sponsorships from Northern Trust, State Street, Bridgewater Associates, and PanAgora Asset Management. Using Texterity's platform, the digital edition can be viewed directly from the web via it's "branded" URL (www.ai5000.com), through google and bing web searches, twitter, and social networks. Asset International plans to re-market its larger suite of institutional research, webinars, conferences and sponsored round tables to high-end customers.
To view the inaugural issue, go to www.ai5000.com.
Revenue Generation is provided by sponsorships from Northern Trust, State Street, Bridgewater Associates, and PanAgora Asset Management. Using Texterity's platform, the digital edition can be viewed directly from the web via it's "branded" URL (www.ai5000.com), through google and bing web searches, twitter, and social networks. Asset International plans to re-market its larger suite of institutional research, webinars, conferences and sponsored round tables to high-end customers.To view the inaugural issue, go to www.ai5000.com.
Labels: Designed for Digital, Revenue
Wednesday, July 1, 2009
Link to a page in a Texterity online magazine
One of our friendly readers (Torley) has posted a nice short video explaining how to share a page of a Texterity digital edition with others.
Link to a Page in a Texterity Online Magazine
Torley, thanks for sharing. Good news! In our new release of the Texterity reader interface, the "share" function is much easier to find and use. And, the URL line always has the page number included!
Link to a Page in a Texterity Online Magazine
Torley, thanks for sharing. Good news! In our new release of the Texterity reader interface, the "share" function is much easier to find and use. And, the URL line always has the page number included!
Labels: Texterity
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