Friday, April 10, 2009
Examples of "Interactive Magazines"...Thanks Joe!
Joe Pulizzi of Junta42 was asking if we had examples of "interactive magazines", and here is an excerpt of my reply:
Here are a few examples of interactive magazines:
Enthusiast:
Driver's Republic -
Contains integrated videos and innovative advertising, including IAB ad units.
Consumer:
Organic Style -
Interactive pages allowing changes of clothing by season, zoom in on areas, interactive recipes.
B-to-B:
Consumer Goods Technology -
Interactive elements to bring readers into the edition.
Joe -- thanks for asking!
Here are a few examples of interactive magazines:
Enthusiast:
Driver's Republic -
Contains integrated videos and innovative advertising, including IAB ad units.
Consumer:
Organic Style -
Interactive pages allowing changes of clothing by season, zoom in on areas, interactive recipes.
B-to-B:
Consumer Goods Technology -
Interactive elements to bring readers into the edition.
Joe -- thanks for asking!
Labels: Designed for Digital, Examples, IAB, Junta42, Revenue
Thursday, April 2, 2009
If you don't change in today's media world, you're toast
"If you don't change in today's media world, you're toast," says Jeff D'Alessio, Editor-in-chief, Sporting News. The Texterity digital edition of Sporting News Today is featured in this Fox News video clip, and makes the case that digital editions can be a path to success for print brands.See the video by clicking here.
Labels: Sporting News Today, Texterity
Subscribe to Posts [Atom]