Thursday, March 19, 2009
Premier Guitar: "Our Top 11 Reasons for Online Magazines"
Peter Sprague of Premier Guitar presented NEW PRICING STRATEGIES For the Multimedia Era at the FOLIO Growth Summit in Chicago. It was an eye-opening presentation, and he did a great job of explaining how they sell multimedia packages based on total impressions/exposures with a "packaged" CPM rate.I'd like to reprint his slide entitled "Our Top 11 Reasons for Online Magazines":
- It is a form of product sampling.
- Free access to the digital magazine has increased print subscriptions and single copy sales.
- It is a way to grow rate base (and $ yield) quickly and very efficiently.
- Online opt-in subscribers are auditable.
- Online magazines allow a publisher to charge for new sound and sight services.
- If you operate in a global market, an online magazine is the only realistic way to serve offshore readers.
- An online magazine allows the publisher to quantitatively evaluate content and creative.
- An online magazine’s metrics allow a publisher to share real time data with an advertiser.
- Online magazines are measurable and accountable.
- Online magazines save wood... for guitars! Don't underestimate environmental appeal.
- There is no "waste" with an online magazine vs. single copy distribution, which generates revenues and provides for sampling, but in a grossly inefficient manner!
Premier Guitar's success with digital editions from Texterity is a testament to his teams integrated strategy, clear message to the market, and quality execution.
NOTE: You can download the original powerpoint presentation by clicking here.
Tuesday, March 17, 2009
ABC Issues New Digital Edition Rules supported by Texterity and Coverleaf
The Audit Bureau of Circulation (ABC) has just updated their definition of a "Digital Edition" (see www.accessabc.com/resources/c_electronic.htm).ABC is now fully recognizing the concept of both a "replica" and "non-replica" magazine in digital edition form. For quite awhile, Texterity has been working with publishers to provide "digital only" layouts, usually in landscape format, that take full advantage of the screen and are not modeled on an 8 1/2 x 11 piece of paper.
Texterity is well positioned to take advantage of the new options afforded publishers to distribute "replica" or "non-replica" editions, in either the "pull" or "push" method of delivery. With the current built-in back-end tracking, reporting, logging, and full audit compliant packages, Texterity and the Coverleaf (www.coverleaf.com) site can support any of these new methods.
Labels: ABC Circulation, Circulation
Thursday, March 5, 2009
Masthead digital archives now available by Texterity
The last two years of Canadian magazine publication Masthead print magazines are now available as digital editions. Users can read the full contents of each issue, as well as search the contents and click on all web and email links, including advertiser links. All content is available free of charge.
The initiative was sponsored by Texterity.
To view the archive, visit www.mastheadonline.com/texterity/.
Wednesday, March 4, 2009
Coverleaf's Ten Clipped Articles of the Month
Coverleaf has released the "Top 10" clipped articles of the month. The list is part of an ongoing effort to help publishers tap into the behaviors of their reading public and to learn more about the type of content readers choose to clip, save and share through digital editions. What's cool is that having this information is also a boon to readers, who can see what other folks are interested in.
To see the list, see the press release at:
http://tinyurl.com/coverleaf-top-10
Labels: Coverleaf
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