Wednesday, February 11, 2009
Magazine Site Licensing and the BPA Worldwide
Magazine "site licenses". Boring? Hardly. This is actually a great way for all types of publishers to increase reach and revenue in these challenging times.
Currently, a number of professional and trade publishers are distributing to corporations and libraries a "digital edition" for sharing. And many others would like to.
However, publishers that are audited by BPA Worldwide, and would like to "count" these subscriptions on their audit statements, cannot. (The ABC already allows a form of this reporting.)
Currently, BPA Worldwide requires that a contract must require the administrator of the license to notify all individuals of the availability of each issue. Licenses are reported only for a specific number of seats -- and a global or corporate-wide agreement cannot be reported.
There is a lively blog discussion on the topic of "BPA considering non-request electronic circulation as qualified" which directly relates to this issue.
So, one idea is to combine the corporate-wide agreement model with a tracking/reporting 'usage' report (i.e., the number of readers per month). Perhaps we can use the new BPA/Nielsen system as a way to report these to advertisers.
Texterity has announced a new IP address authentication method (see Texterity Announces Site Licensing Program for Digital Editions. However, having the technical means to provide IP address range and "domain" content protection and authorization doesn't solve the "accountability" problem.
Texterity pledges to work with publishers and audit organizations to provide innovative ways to server readers, the publishers, and the advertsers in an accountable and effective manner.
Currently, a number of professional and trade publishers are distributing to corporations and libraries a "digital edition" for sharing. And many others would like to.
However, publishers that are audited by BPA Worldwide, and would like to "count" these subscriptions on their audit statements, cannot. (The ABC already allows a form of this reporting.)
Currently, BPA Worldwide requires that a contract must require the administrator of the license to notify all individuals of the availability of each issue. Licenses are reported only for a specific number of seats -- and a global or corporate-wide agreement cannot be reported.
There is a lively blog discussion on the topic of "BPA considering non-request electronic circulation as qualified" which directly relates to this issue.
So, one idea is to combine the corporate-wide agreement model with a tracking/reporting 'usage' report (i.e., the number of readers per month). Perhaps we can use the new BPA/Nielsen system as a way to report these to advertisers.
Texterity has announced a new IP address authentication method (see Texterity Announces Site Licensing Program for Digital Editions. However, having the technical means to provide IP address range and "domain" content protection and authorization doesn't solve the "accountability" problem.
Texterity pledges to work with publishers and audit organizations to provide innovative ways to server readers, the publishers, and the advertsers in an accountable and effective manner.
Labels: BPA, BPA Circulation, Site Licenses
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