Tuesday, March 17, 2009
ABC Issues New Digital Edition Rules supported by Texterity and Coverleaf
The Audit Bureau of Circulation (ABC) has just updated their definition of a "Digital Edition" (see www.accessabc.com/resources/c_electronic.htm).ABC is now fully recognizing the concept of both a "replica" and "non-replica" magazine in digital edition form. For quite awhile, Texterity has been working with publishers to provide "digital only" layouts, usually in landscape format, that take full advantage of the screen and are not modeled on an 8 1/2 x 11 piece of paper.
Texterity is well positioned to take advantage of the new options afforded publishers to distribute "replica" or "non-replica" editions, in either the "pull" or "push" method of delivery. With the current built-in back-end tracking, reporting, logging, and full audit compliant packages, Texterity and the Coverleaf (www.coverleaf.com) site can support any of these new methods.
Labels: ABC Circulation, Circulation
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