Tuesday, January 6, 2009
Tips for Improving Lead Generation
I'm often asked about how digital editions can be used for "lead generation". The short answer is that to be really effective there needs to be a "value added" for readers to provide advertiser permission to contact them. Simply having a "pop up" form asking for an email address when someone clicks on an advertiser link to go to a website does not move the needle. Offering a white paper, webinar, free gift, or anything "above and beyond" can get someone motivated!
DMNews has a nice on-line article on using your databases and driving sales with more leads. Some experts (including yours truly) offer tips on how to improve lead-generating efforts. You can read it directly from the www.dmnews.com/5-Tips-Lead-generation-lift-off/article/123495/.
DMNews has a nice on-line article on using your databases and driving sales with more leads. Some experts (including yours truly) offer tips on how to improve lead-generating efforts. You can read it directly from the www.dmnews.com/5-Tips-Lead-generation-lift-off/article/123495/.
Labels: Lead Generation
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Thanks for the article. Very helpful. I'm a publisher myself and I always like to read articles like yours.
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