Saturday, January 24, 2009
Reader engagment: Is there intelligent life elsewhere in the universe?
Costco Connection's “Debate” series is a greate way of encouraging direct feedback by readers with “Click to Vote/Debate” features. I love the most recent question: "Is there intelligent life elsewhere in the universe?"Topics are intentionally controversial to drive participation. Each article also include web links so readers can access additional, related information.
The results of each month’s column are summarized and reported in subsequent issues, with extended comment areas in both the online and print editions. The use of interactive “online input” -- resulting in “online” and “offline” output -- is a unique feature of makes COSTCO’s Debate Series a great example of a publisher engaging the online reader.
You can cast your own vote by going to http://www.costcoconnection.com/connection/200901/?folio=18.
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