Wednesday, July 30, 2008
Sporting News Today
Last week Sporting News Today launched as a true "digital only" daily edition. By using a landscape layout, the publication is easy to read, yet it retains the distinctive flavor of a highly visual publication with a "newspaper" like look-and-feel.
Texterity is excited to see a grass-roots effort in promoting the publication in blogs and forums. The social networking and sharing aspect of the publication is proving to be critical to its success in growing the circulation.
By using the "Share" feature, anyone can post an attractive link to the issue by using the built-in Texterity widget.
To sign up for Sporting News Today, visit http://www.coverleaf.com/sportingnewstoday/. It's free, and it's a great publication for sports fans.
Texterity is excited to see a grass-roots effort in promoting the publication in blogs and forums. The social networking and sharing aspect of the publication is proving to be critical to its success in growing the circulation.
By using the "Share" feature, anyone can post an attractive link to the issue by using the built-in Texterity widget.
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To sign up for Sporting News Today, visit http://www.coverleaf.com/sportingnewstoday/. It's free, and it's a great publication for sports fans.
Saturday, July 19, 2008
The Lead Management Revenue Opportunity
I've been talking to publishers and companies about our Lead Management System, and the interesting thing is that opportunities abound well beyond the "technology" white papers.
One of the best revenue opportunities for publishers -- especially B-to-B publishers -- is to create a "resource center" of interest to readers. For example, any area in which you have a strong advertiser interest in reaching individual readers with product or service information, you are sitting on a goldmine.
Texterity includes not only the "turnkey technology" to put up a complete branded lead-generation microsite, but the experience in actually launching the program. This includes sample offers to advertisers, recommendations for pricing programs, and "best practices" for deploying and launching the systems. Obviously, digital edition readers are a great target for white paper and other content, but the print reader, newsletter recipient, and trade show attendee are also great audiences.
One of the best revenue opportunities for publishers -- especially B-to-B publishers -- is to create a "resource center" of interest to readers. For example, any area in which you have a strong advertiser interest in reaching individual readers with product or service information, you are sitting on a goldmine.
Texterity includes not only the "turnkey technology" to put up a complete branded lead-generation microsite, but the experience in actually launching the program. This includes sample offers to advertisers, recommendations for pricing programs, and "best practices" for deploying and launching the systems. Obviously, digital edition readers are a great target for white paper and other content, but the print reader, newsletter recipient, and trade show attendee are also great audiences.
Sunday, July 6, 2008
Digital Replica Rights Battle Continues
"Can I publish my magazine in digital edition form without explicit permission from writers and photographers?"
There is still no absolutely clear answer to this question for publishers. I covered this issue back in March 2008 (The National Geographic Digital Archive Battle - Implications for Digital).
Recently the 11th Circuit appeared to agree with National Geographic that they had the rights to publish their "digital replica". A good writeup on the case can be found on the National Press Association Publishers website (11th Circuit Sides With National Geographic In Copyright Case).
Notwithstanding this, however, I'd still fall back on my recommendation:
Publishers worried about the "rights issue" should update their agreements with writers and photographers to clearly define both parties rights when it comes to digital replicas on the web, in physical form, and now on mobile devices.
There is still no absolutely clear answer to this question for publishers. I covered this issue back in March 2008 (The National Geographic Digital Archive Battle - Implications for Digital).
Recently the 11th Circuit appeared to agree with National Geographic that they had the rights to publish their "digital replica". A good writeup on the case can be found on the National Press Association Publishers website (11th Circuit Sides With National Geographic In Copyright Case).
Notwithstanding this, however, I'd still fall back on my recommendation:
Publishers worried about the "rights issue" should update their agreements with writers and photographers to clearly define both parties rights when it comes to digital replicas on the web, in physical form, and now on mobile devices.
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