Thursday, February 7, 2008
Spin and Texterity ... MySpace ... Digital Editions
The Los Angeles Times (http://www.latimes.com/business/la-fi-spin7feb07,1,997944.story) posted a story today about how Spin is using digital editions (http://digital.spin.com/) to leverage a partnership with MySpace, News Corp.'s popular social-networking site.
Some positive outcomes include:
-- Increased viewership. Tracking data indicates that viewers are spending an unusual amount of time with the digital edition -- six to seven minutes per visit, about double the time spent on a typical MySpace visit
-- Advertiser benefits. Slacker.com is convinced. Jonathan Sasse, vice president for marketing at the San Diego-based "personal radio" website, said he was trying to build name recognition for the music service. A couple of weeks ago, "we started seeing activity -- a lot more traffic on our site. We couldn't figure out what it was, whether maybe Spin was running a promotion, but it was enough for us to call them to ask."
-- Renewals and new subscriptions to Spin were up 50% in January year over year, a sharp jump over previous months. Some of the increase may be attributed to the digital product.
I congratulate Spin on a great program and to look forward to more innovations, working with us here at Texterity.
Some positive outcomes include:
-- Increased viewership. Tracking data indicates that viewers are spending an unusual amount of time with the digital edition -- six to seven minutes per visit, about double the time spent on a typical MySpace visit
-- Advertiser benefits. Slacker.com is convinced. Jonathan Sasse, vice president for marketing at the San Diego-based "personal radio" website, said he was trying to build name recognition for the music service. A couple of weeks ago, "we started seeing activity -- a lot more traffic on our site. We couldn't figure out what it was, whether maybe Spin was running a promotion, but it was enough for us to call them to ask."
-- Renewals and new subscriptions to Spin were up 50% in January year over year, a sharp jump over previous months. Some of the increase may be attributed to the digital product.
I congratulate Spin on a great program and to look forward to more innovations, working with us here at Texterity.
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