Sunday, December 7, 2008
Premier Guitar : a showcase website and digital edition integration
Premier Guitar, which bills itself as the "relentless pursuit of tone", has a great website and integration with the digital edition.Peter Sprague (CEO) and his team have worked with the Texterity team to use digital editions to truly leverage the www.premierguitar.com) website and brand.
Some of the cool things they've done include:
- Providing multiple offers to sign up for the digital edition throughout the site, encouraging visitors to self-identify and starting the relationship in a personal way
- Cross-linking the HTML readable version of articles with the digital magazine view, allowing easy viewing in both delivery methods
- Customizing their digital edition interface, including "Gear Search" to help readers find advertisers and products easily, and an introductory page next to the cover to highlight key articles
Check it out and I think you'll agree - nice job!
Subscribe to Posts [Atom]