Tuesday, November 25, 2008
Kelsey Voss - Exploring the World of Digital Circulation
Kelsey Voss is Director, Circulation & Customer Development at Ziff Davis Enterprise, and is authoring a 4-part series on "Exploring the World of Digital Circulation" on the Audience Development magazine blog (see www.audiencedevelopment.com/2008/exploring+world+digital+circulation).In Part 1 of this series, Kelsey talks about the benefits of digital for cost savings, flexilibity, tracking and reporting, and a better reader experience.
Kelsey's observation that "digital is great for those who love to click through the magazine, archive issues on their computer, look up anything with a keyword, and send articles to friends and colleagues" is one of the areas we are focusing on: the sharing and social aspect of the digital edition.
We are glad to be partners with Kelsey Voss and the Ziff Davins Enterprise team, and with the new "digital format" of eWeek they are showing real leadership. You can check out the latest version of the digital edition of eWeek at www.eweek-digital.com.
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