Monday, December 1, 2008
Incisive Media - Capitalizing on Digital Edition Technology
Bill Pollack from Incisive Media just posted a nice entry about the use of digital editions in an issue of The American Lawyer. The digital edition features a video ad with a highlight of the TAL Awards dinner, and it’s embedded over the spread ad on pages 36-37. The pages with the video can be viewed directly with this link http://www.americanlawyer-digital.com/americanlawyer/sample/?folio=36.Bill points out that "digital publishing does provide advertisers with some major advantages over print. Thanks to web links, embedded audio and video, and other opportunities for inclusion of rich media, a digital ad can do a lot more than a print ad. It can more easily be used to generate leads, provide specific product information, or link over to the advertiser's website. And so the accountability and statistics available in connection with a digital ad are quite a bit greater than with a typical print advertisement."
I could not have said it any better!
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