Monday, December 8, 2008
Five Tips to Cope -- or Even Thrive -- Through Downturn
Ad Age knows something about troubled times: The magazine was founded less than 90 days after the crash of '29 and has reported on every downturn since the Great Depression. They have dug deep into their archives to analyze the issue of innovation during three of the worst times: the Depression and recessions of the early '70s and early '80s. The result of that research is "Downtime Opportunity," a comprehensive Texterity digital edition "white paper" available at adage.com/whitepaper.Bottom line: A great example of "just in time" publishing leveraging the brand and knowledge of a leading publisher and the quick turnaround and features of Texterity digital editions.
Labels: Tips
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This white paper is priced at $99 (not free), but well worth it if you are interested in thinking outside the box of "limitations" in the current environment.
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