Tuesday, October 14, 2008
Audited Digital Circulation Rising
Folio Magazine's article titled Publishers Claiming Digital Circ on Rise (http://www.foliomag.com/2008/publishers-claiming-digital-circ-rise) showed a 28% increase in the number publications claiming audited digital edition readership. The numbers were released by BPA Worldwide, so they represent primarily the "B-to-B" magazine segment.
The headline should be "Audited Digital Circulation on Rise". In addition to audited circulation, however, is the large growth we are seeing in non-audited publications and subscribers too. This includes the large category of "digital only magazines", such as Sporting News Today.
The headline should be "Audited Digital Circulation on Rise". In addition to audited circulation, however, is the large growth we are seeing in non-audited publications and subscribers too. This includes the large category of "digital only magazines", such as Sporting News Today.
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