Monday, September 22, 2008
BPA Worldwide enhancing "Site License" Support
There are many publishers (especially on the B-to-B side) that are interested in site license models for publications. For example, an industry publication might wish to make a copy of it's magazine available to a group within the company via email, or for distribution on the "intranet" of the company.
BPA Worldwide is now proposing several enhancements to their audit statement -- see their blog at bpaww.typepad.com/blog. Glenn Hansen and the BPA are working with publishers to make sure they are aware of the different options available.
Texterity already support site license via our "Subscriber Management" technology in various ways, including email group distributions, version splits, secure intranet content hosting, and our standard authentication via subscriber management.
BPA Worldwide is now proposing several enhancements to their audit statement -- see their blog at bpaww.typepad.com/blog. Glenn Hansen and the BPA are working with publishers to make sure they are aware of the different options available.Texterity already support site license via our "Subscriber Management" technology in various ways, including email group distributions, version splits, secure intranet content hosting, and our standard authentication via subscriber management.
Labels: BPA Circulation
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Cimarron: Advertisers are not interested in counting total employees with access to an intranet as "COPIES served". Does Texterity have a method to report on access once the magazine is on the intranet? Or, if access is password protected to a qualifing audience that can be verified, this information would be valuable to the advertiser and may be the metric for site licensed products.
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September 22, 2008 10:29 PM
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September 22, 2008 10:29 PM << Home
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