Saturday, July 19, 2008
The Lead Management Revenue Opportunity
I've been talking to publishers and companies about our Lead Management System, and the interesting thing is that opportunities abound well beyond the "technology" white papers.
One of the best revenue opportunities for publishers -- especially B-to-B publishers -- is to create a "resource center" of interest to readers. For example, any area in which you have a strong advertiser interest in reaching individual readers with product or service information, you are sitting on a goldmine.
Texterity includes not only the "turnkey technology" to put up a complete branded lead-generation microsite, but the experience in actually launching the program. This includes sample offers to advertisers, recommendations for pricing programs, and "best practices" for deploying and launching the systems. Obviously, digital edition readers are a great target for white paper and other content, but the print reader, newsletter recipient, and trade show attendee are also great audiences.
One of the best revenue opportunities for publishers -- especially B-to-B publishers -- is to create a "resource center" of interest to readers. For example, any area in which you have a strong advertiser interest in reaching individual readers with product or service information, you are sitting on a goldmine.
Texterity includes not only the "turnkey technology" to put up a complete branded lead-generation microsite, but the experience in actually launching the program. This includes sample offers to advertisers, recommendations for pricing programs, and "best practices" for deploying and launching the systems. Obviously, digital edition readers are a great target for white paper and other content, but the print reader, newsletter recipient, and trade show attendee are also great audiences.
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