Digital Publishing Insights

Gilbane Group just released "Digital Magazine and Newspaper Editions: Growth, Trends, and Best Practices," a comprehensive study of the growing market for digital editions of periodical publications. To view the report in Texterity interactive format, go to http://info.texterity.com/info/2008GilbaneReport

We are thrilled by the results. At a high level, the report shows that the number of business-to-business (B-to-B) publications offering digital editions has increased over 300% from 2005 to 2007, with total subscriptions also increasing over 300%. Digital vs. print penetration of B-to-B subscribers is up from 13.3 to 15.0% over the same period.

When Texterity approached Gilbane Group last year about creating such a report, we were not sure what the results would be. Our goal was to create a higher level of awareness about the digital edition industry, and to that end, we worked with Gilbane Group and also encouraged other providers to participate. We were happy to see both the level of participation at such a high rate, and the results which speak so positively to this (relatively) new industry.

# posted by Cimarron Buser @ 1:52 PM