Monday, August 20, 2007
The Surprising Answer to "Who Reads Digital Magazines?"
Whose profile comes to mind when you think digital magazine edition reader?
You might think "Generation Xer who games by night and boards by day."
Could be, but not necessarily.
In fact, if you're publisher of a B2B trade magazine, take a look at a profile of *your own* print edition reader.
If you're an advertiser, take a look at the profile of the ideal B2B professional you're try reach.
Chances are it's something along the lines of "Professional, median age of 45, with 17 1/2 years on the job."
Close? Good.
Based on Texterity's survey this Spring of more than 99,000 digital subscribers of 110 publications, you've exactly profiled who's reading digital magazines. And if you're in B2B, they're exactly the folks who should reading your publications and ad messages.
For details, see the article in Folio Magazine. Better yet, download your own copy of the survey results from Texterity.
You might think "Generation Xer who games by night and boards by day."
Could be, but not necessarily.
In fact, if you're publisher of a B2B trade magazine, take a look at a profile of *your own* print edition reader.
If you're an advertiser, take a look at the profile of the ideal B2B professional you're try reach.
Chances are it's something along the lines of "Professional, median age of 45, with 17 1/2 years on the job."
Close? Good.
Based on Texterity's survey this Spring of more than 99,000 digital subscribers of 110 publications, you've exactly profiled who's reading digital magazines. And if you're in B2B, they're exactly the folks who should reading your publications and ad messages.
For details, see the article in Folio Magazine. Better yet, download your own copy of the survey results from Texterity.
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