Wednesday, July 1, 2009
Link to a page in a Texterity online magazine
One of our friendly readers (Torley) has posted a nice short video explaining how to share a page of a Texterity digital edition with others.
Link to a Page in a Texterity Online Magazine
Torley, thanks for sharing. Good news! In our new release of the Texterity reader interface, the "share" function is much easier to find and use. And, the URL line always has the page number included!
Link to a Page in a Texterity Online Magazine
Torley, thanks for sharing. Good news! In our new release of the Texterity reader interface, the "share" function is much easier to find and use. And, the URL line always has the page number included!
Labels: Texterity
Thursday, June 11, 2009
Introducing Coverleaf Reader: The Next Generation User Interface for Digital Editions
See the next generation digital edition reading interface. The Coverleaf Reader! Jam-packed with new features such as one-click social networking, innovative navigation, and customizable areas for video, social networks, and other add-ons. The webinar demonstration is tomorrow - you can register at www.texterity.com/webinar/.
Or, see the video:
Or, see the video:
Friday, June 5, 2009
Palm Pre - YAMD (Yet Another Mobile Device)
The mobile devices are coming fast and thick now with the release of the Palm Pre this weekend. This device is getting tons of publicity as a possible 'iPhone killer', but the early returns are that without significant application support, it will be a tough road.
As a provider of services to magazines, Texterity continues to develop our iPhone application suite and also is supporting the Kindle with future support for other XML based devices. Players such as Apple and Amazon (who have the distribution power) have the early lead, but magazines are still "second class citizens" behind ebooks and feeds for most devices.
As a provider of services to magazines, Texterity continues to develop our iPhone application suite and also is supporting the Kindle with future support for other XML based devices. Players such as Apple and Amazon (who have the distribution power) have the early lead, but magazines are still "second class citizens" behind ebooks and feeds for most devices.
Wednesday, May 6, 2009
Kindle DX provides path for magazine publishers
Finally it's official -- the Kindle DX was announced this morning.The most interesting aspect of this device is the size, and the ability of the device to display a "magazine" format with a full-page PDF representation. It remains to be seen whether an XML-based representation (allowing reflow and better linking) is better than the "PDF" mode, but we'll work that out.
Texterity is working with our publishing partners to make all our magazines available on the Kindle, both paid and controlled, as we have done already with the iPhone and iPod touch.
I am personally very excited to see this device, and think that it provides a real breakthrough in the reading experience. And, in expanding the audience for magazine and newspaper content.
Labels: Amazon Kindle, mobile
Friday, April 10, 2009
Examples of "Interactive Magazines"...Thanks Joe!
Joe Pulizzi of Junta42 was asking if we had examples of "interactive magazines", and here is an excerpt of my reply:
Here are a few examples of interactive magazines:
Enthusiast:
Driver's Republic -
Contains integrated videos and innovative advertising, including IAB ad units.
Consumer:
Organic Style -
Interactive pages allowing changes of clothing by season, zoom in on areas, interactive recipes.
B-to-B:
Consumer Goods Technology -
Interactive elements to bring readers into the edition.
Joe -- thanks for asking!
Here are a few examples of interactive magazines:
Enthusiast:
Driver's Republic -
Contains integrated videos and innovative advertising, including IAB ad units.
Consumer:
Organic Style -
Interactive pages allowing changes of clothing by season, zoom in on areas, interactive recipes.
B-to-B:
Consumer Goods Technology -
Interactive elements to bring readers into the edition.
Joe -- thanks for asking!
Thursday, April 2, 2009
If you don't change in today's media world, you're toast
"If you don't change in today's media world, you're toast," says Jeff D'Alessio, Editor-in-chief, Sporting News. The Texterity digital edition of Sporting News Today is featured in this Fox News video clip, and makes the case that digital editions can be a path to success for print brands.See the video by clicking here.
Labels: Sporting News Today, Texterity
Thursday, March 19, 2009
Premier Guitar: "Our Top 11 Reasons for Online Magazines"
Peter Sprague of Premier Guitar presented NEW PRICING STRATEGIES For the Multimedia Era at the FOLIO Growth Summit in Chicago. It was an eye-opening presentation, and he did a great job of explaining how they sell multimedia packages based on total impressions/exposures with a "packaged" CPM rate.I'd like to reprint his slide entitled "Our Top 11 Reasons for Online Magazines":
- It is a form of product sampling.
- Free access to the digital magazine has increased print subscriptions and single copy sales.
- It is a way to grow rate base (and $ yield) quickly and very efficiently.
- Online opt-in subscribers are auditable.
- Online magazines allow a publisher to charge for new sound and sight services.
- If you operate in a global market, an online magazine is the only realistic way to serve offshore readers.
- An online magazine allows the publisher to quantitatively evaluate content and creative.
- An online magazine’s metrics allow a publisher to share real time data with an advertiser.
- Online magazines are measurable and accountable.
- Online magazines save wood... for guitars! Don't underestimate environmental appeal.
- There is no "waste" with an online magazine vs. single copy distribution, which generates revenues and provides for sampling, but in a grossly inefficient manner!
Premier Guitar's success with digital editions from Texterity is a testament to his teams integrated strategy, clear message to the market, and quality execution.
NOTE: You can download the original powerpoint presentation by clicking here.
Tuesday, March 17, 2009
ABC Issues New Digital Edition Rules supported by Texterity and Coverleaf
The Audit Bureau of Circulation (ABC) has just updated their definition of a "Digital Edition" (see www.accessabc.com/resources/c_electronic.htm).ABC is now fully recognizing the concept of both a "replica" and "non-replica" magazine in digital edition form. For quite awhile, Texterity has been working with publishers to provide "digital only" layouts, usually in landscape format, that take full advantage of the screen and are not modeled on an 8 1/2 x 11 piece of paper.
Texterity is well positioned to take advantage of the new options afforded publishers to distribute "replica" or "non-replica" editions, in either the "pull" or "push" method of delivery. With the current built-in back-end tracking, reporting, logging, and full audit compliant packages, Texterity and the Coverleaf (www.coverleaf.com) site can support any of these new methods.
Labels: ABC Circulation, Circulation
Thursday, March 5, 2009
Masthead digital archives now available by Texterity
The last two years of Canadian magazine publication Masthead print magazines are now available as digital editions. Users can read the full contents of each issue, as well as search the contents and click on all web and email links, including advertiser links. All content is available free of charge.
The initiative was sponsored by Texterity.
To view the archive, visit www.mastheadonline.com/texterity/.
Wednesday, March 4, 2009
Coverleaf's Ten Clipped Articles of the Month
Coverleaf has released the "Top 10" clipped articles of the month. The list is part of an ongoing effort to help publishers tap into the behaviors of their reading public and to learn more about the type of content readers choose to clip, save and share through digital editions. What's cool is that having this information is also a boon to readers, who can see what other folks are interested in.
To see the list, see the press release at:
http://tinyurl.com/coverleaf-top-10
Labels: Coverleaf
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