Monday, September 24, 2007
Texterity Awarded New U.S. Patent for Digital Magazine Publishing Technology
SOUTHBOROUGH, MASS – September 24, 2007 – Texterity Inc. today announced that it has received a U.S. patent for its technology that transforms print magazines into digital format for quick, high-quality, and easy access by Internet readers using virtually any Web browser.Texterity received U.S. patent #7,257,771 for its unique Published Web Format (PWF) “system and method for converting a page description file to a composite representation thereof for fast Web viewing,” according to the award by the United States Patent and Trademark Office (USPTO).
“Texterity’s patented technology enables subscribers to read digital magazines without downloading Flash plug-ins or other software while enjoying faster access, sharper text, vibrant graphics, and a host of interactive and multimedia features,” said Martin Hensel, president, Texterity.
“Digital magazine readers are highly engaged with the content and the advertising in their digital editions. “In a 2007 survey, 90% of digital magazine readers reported taking action with an advertised product or service - with the majority, 65%, visiting the advertiser’s web site,” Hensel said.
The core patented technology powering Texterity’s publishing platform offers publishers and advertisers the ability to integrate an unprecedented level of digital interactivity into their digital magazines for readers. The features include ad serving technology, social media and blog networking, audio and video media hosting, Instant Messaging, “send-to-a-friend” emailing and Search engine access to subscription content.
The technology also enabled Texterity’s launch of the first digital magazine interface and portal specifically designed for the Apple iPhone.
“With more than 400 digital magazine titles, and our growth over the last several years, the patent award further validates our technology and approach to digital magazine publishing,” Hensel said. “We are proud of our industry-leading efforts, from our newly patented technology to offering the first digital iPhone interface or the first Best Practices consulting group. This underscored our position as an industry leader focused on maximizing the digital publishing results for our customers.”
About Texterity
Texterity (http://www.texterity.com/) is a leading provider of complete digital publishing solutions. With the most flexible solution in the industry, publishers can choose a custom program ranging from basic services to fully outsourced solutions with innovative circulation-building programs. The company’s Best Practices Group works directly with publishers to help their increase revenue, build circulation and generate or expand their international subscription base by maximizing their the marketing and promotional potential of digital editions. Named to the “EContent 100” as one of the “100 Companies that Matter Most in the Digital Content Industry,” Texterity provides the only true no-download solution. Top publishers such as Time, Inc., Meredith Corporation (NYSE:MDP), Dow Jones & Co., CMP, Penton Media, PennWell Corporation, Hearst, Condé Nast, Ziff Davis Media, IDG, Bonnier Corporation, and O’Reilly Media all utilize Texterity to provide a rich viewing experience using only a standard web browser. Privately held, Texterity is headquartered in Southborough, Mass.
Public Relations contact: Tiziani Whitmyre Inc., http://www.tizinc.com
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Labels: brand, branding, digital edition, digital magazine solutions, digital magazines, digital publishing, magazine publishers, magazines, patent, patent award, publishers, Texterity
Tuesday, September 11, 2007
New, Free White Paper for Publishers Details Strategies for Refreshing a Magazine’s Brand With Digital Magazines
SOUTHBOROUGH, MASS. – September 11, 2007 – A new, free white paper for publishers detailing strategies to refresh a magazine’s brand with the publication of digital magazines is now available for download at www.texterity.com/refreshing.Recognizing that revitalizing a brand every three to five years is critical to market success, according to an American Marketing Association survey, the white paper, titled “Refreshing Your Magazine’s Brand Through Digital Editions,” urges publishers to think beyond the digital facsimile of print and explains how today’s digital magazines offer
a wealth of opportunities in the way of branding benefits.These benefits of digital edition publishing include boosting magazine brand excitement and relevancy without undermining the trust and brand loyalty publishers have already spent significant time and money cultivating. The white paper is available free from Texterity, a leading provider of complete digital publishing solutions, at: www.texterity.com/refreshing.
Digital editions, if presented on the proper digital platform, provide an exact digital version of the print edition, reiterating its layout, cover, graphics and style. The digital edition supports the print magazine brand, while offering opportunities to enhance and revitalize its image by offering a wide array of exciting Internet-based functionality -- ranging from multimedia features and advertising to social media and sponsor interaction.
The white paper outlines specific strategies for:
- Launching the Digital Edition
- Going Mobile
- Integrating the Print Brand Online
- Building Circulation with Cost-effective Digital Samples
- Leveraging Multimedia
- Harnessing the Power of Social Media
- Achieving a Cutting-edge Brand Image
To download the free white paper, “Refreshing Your Magazine’s Brand through Digital Magazines,” visit www.texterity.com/refreshing.
About Texterity, Inc.
Texterity (http://www.texterity.com/) is a leading provider of complete digital publishing solutions. With the most flexible solution in the industry, publishers can choose a custom program ranging from basic services to fully outsourced solutions with innovative circulation-building programs. Named to the “EContent 100” as one of the “100 Companies that Matter Most in the Digital Content Industry,” Texterity provides the only true no-download solution. Top publishers such as Time, Inc., CMP, Penton Media, PennWell Corporation, Hearst, Condé Nast, Ziff Davis Media and IDG all utilize Texterity for digital delivery of their publications. Privately held, Texterity is headquartered in Southborough, Mass.
Labels: brand, branding, digital editions, digital magazine solutions, digital magazines, digital publications, digital publishing, publishers, Texterity, white paper, whitepaper
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