Wednesday, October 31, 2007
Texterity Offers Seminar, Webinar on "Leveraging Digital Editions To Build Circulation and Increase Revenue"
The seminar, a half-day workshop, is slated for Nov. 7th in Toronto, Canada.
The free online webinar will be webcast on Thursday, Nov. 15th.
At both the educational seminar and webinar, publishers will learn how digital editions can help their magazine’s image and bottom-line. With the rapidly escalating costs of postage and direct mail campaigns, savvy publishers know that digital editions can cost-effectively build circulation and revenue. The sessions will discuss, in detail and through actual case studies, how publishers are leveraging the power and interactivity of digital editions to boost circulation, increase ad revenue and attain or retain an innovative brand image.
Topics will include:
- Mobile platform availability for increasingly “on the go” readerships, including iPhone and iPod touch magazines and RSS notification.
- Using digital editions to increase Search Engine Optimization (SEO) results and rankings.
- Search engine sampling. Protected content magazines can now offer prospects customized free samples through Texterity’s exclusive “Look Inside the Magazine” program. Explore how this new technology can cost-effectively increase your circulation and boost SEO results.
- Integrating multimedia into your digital edition. Boost reader engagement and refresh your magazine’s brand image at the same time. Learn how to increase your ad sales by tapping into the burgeoning video advertising segment.
- How digital sampling programs increase subscription conversion rates.
- Leveraging the power of readers’ friends and family through pass-along issues that tap into the power of viral and social marketing.
- Social Media integration, including the use of permalinks and other techniques to increase brand recognition on social media sites.
Space at the Nov. 7th seminar in Toronto is limited and reservations are required. A continental breakfast will be served. For more information, visit www.texterity.com/info-request/?cc=canada or call Sharon Ornell at +1.800.455.5450 x3089.
The webinar, "Leveraging digital editions to build circulation and increase revenue," will be held on Thursday, Nov. 15, 2007, from 2:00 PM - 3:00 PM EST. To register, visit www.texterity.com/webinar.
About Texterity, Inc.
Texterity (http://www.texterity.com/) is a leading provider of complete digital publishing solutions. With the most flexible solution in the industry, publishers can choose a custom program ranging from basic services to fully outsourced solutions with innovative circulation-building programs. Named to the “EContent 100” as one of the “100 Companies that Matter Most in the Digital Content Industry,” Texterity provides the only true no-download solution. Top publishers such as Time, Inc., CMP, Penton Media, PennWell Corporation, Hearst, Condé Nast, Ziff Davis Media and IDG all utilize Texterity for digital delivery of their publications. Privately held, Texterity is headquartered in Southborough, Mass.
Public Relations contact: Tiziani Whitmyre Inc., http://www.tizinc.com
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Labels: brand, branding, digital edition, digital magazine solutions, digital magazines, digital publishing, magazine publishers, magazines, patent, patent award, publishers, seminar, Toronto, webinar
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