Although most of us (sadly) will not be parked at Lucas Oil Stadium this Sunday, it doesn't mean we can't celebrate with the best of them.

Tailgater Monthly, a magazine that Texterity has digitized since 2008, comes to the rescue with their current Game Day digital edition and Special Game Day newsletter that can be accessed on their site.

That means we can all fulfill our Patriotic (or Gigantic) duty to eat like linebackers.

Check out their mouth-watering fare - from Big Game Bourbon to Dips that Delight... Beefed Up dishes to Game Day Desserts.

Because digital archives make access easy, the folks at Tailgater Monthly are digging into some of their best recipes -- as well as reporting on stadium venues, grilling gear and creative ways to party hearty. Just click on the links and they will kick you right into the digital editions.

In their current issue, some might like this tribute to our PATRIOTS (Tailgating with the Troops)

Others might enjoy the article about Sliders & Burgers - GIANTS among tailgating favorites.

There's a lot of automotive power in these pages, too, along with some good-natured humor at the end... that is, things not to take to a Tailgating party. (See page 72).

So leave your white poodle at home, but bring your appetite and best barbeque sauce.

Sumptuous digital content from Tailgater Monthly and Texterity makes a touchdown on computers and mobile screens near you.

The quality of their video is so fine that readers can hear the soft crunch of tires on French cobblestone as elite cyclists tour the countryside. In a fully layered sound track, church bells peal in the distance, and interviews with athletes and manufacturers are as compelling as in any documentary.

It’s no wonder that high quality video goes hand-in-hand with high-quality magazine content. When Move Press launched Peloton magazine in 2010, they acquired a video company. Their current inventory of 97 videos has garnered 350,000 website views and 4 million views across other channels.

Peloton is an upscale road cycling title that turns to Texterity for their digital edition and mobile app. Named by min as one of the “Hottest Launches in 2011,” and by The Library Journal as “one of the 10 Best Launches in 2010,” Peloton has also been featured in Italy’s largest fashion magazine, FLAIR, as a title to watch in the United States.

The team at Peloton believes that self-promotion should never be an afterthought.

ISSUE PREVIEW and PRODUCT VIDEOS

They use video on their home page to preview upcoming issues and use video on their website to review products.

The preview video steers readers to retail outlets where the magazine is sold and offers an attractive subscription incentive. The product video creates a personal experience in a boldly-branded environment.

PROMOTIONAL PARTNERS

Peloton distributes print in 17 countries, claims 75,000 unique website visitors a month, and enjoys 15,000 newsletter subscribers. Peloton Digital attracts 150,000 qualified readers through partnerships with cycling organizations.

USA Cycling, for example, offers new members a free digital subscription to Peloton plus 25% off print and gift subscriptions. CompetitiveCyclist.com sells single copies of the magazine on their site.

CREATIVE CROSS-PROMOTION

Cross-channel promotion is another tactic that Peloton employs. This handsome in-issue ad, sweetened with a contest, promotes print, digital, and web simultaneously.

Peloton Publisher/Editorial Director Brad Roe and Consumer Marketing Director Cuyler Gibbons say that excellence and excitement are inherent in all that they do. According to Roe, the company is “anchored by a belief that people love magazines,” to which Gibbons adds, “Quality print is core.” But they both agree that digital is “a gateway to conversion” and now, “advertisers are paying to brand with us.

MEDIA ROLE REVERSAL

One unique thing Peloton has done is change the role that media plays. Instead of using television to promote their magazine, television is using the magazine’s digital edition to promote viewership. To do this, Peloton sold a June/July (Tour de France) issue sponsorship to NBC Sports that included a premium cover page position. NBC Sports used this space to run a Versus video that promoted their coverage and All Access Full Tour Pass.

For those who have not used this digital tool, a cover page sits opposite the real cover and adds “space” that can be sold or used for promotional purposes. Here’s an example:

EDITORIAL EVENT

Peloton also seized the moment and held a Tour de France event near their offices in Burbank. This set the stage for their race coverage and created high-profile visibility. 

ON THE MOVE

In October 2011, Peloton’s iPhone/iPad app went live and by mid-December they had attracted more than 1,800 users. Early tracking shows that each user is interacting with the app on average 4 to 5 times a month (a total of 9,280 sessions), confirming a high level of audience engagement and recurring exposure for their advertisers.

Peloton is clearly accelerating the pace of publishing innovation. Others might do well to saddle up next to them and catch their draft.

The Amazon Kindle Fire was released to the public in September of 2011 and has been selling like "wildfire." Throughout December, customers purchased well over 1 million Kindle devices per week. While that number includes the Kindle Touch and original Kindle, the Kindle Fire is certainly drawing attention. To many readers, the Kindle Fire is a step up from the early days of the Kindle e-Reader (black/grey), and to others it's seen as a low-cost alternative to full-fledged tablets, like the iPad.

At 7 inches, the Kindle Fire sits firmly between the phone and the tablet. Texterity's innovative interface for the Kindle Fire app is designed to take advantage of this unique size. (FYI, the iPad is 9.5", compared to the Kindle Fire at 7").

See how Texterity magazine apps will look and function on the Kindle Fire.

Kindle Fire apps are submitted to the Amazon App Store. Texterity requires no additional assets from publishers that already have a Texterity app for iOS or Android.

In fact, since the Amazon App Store in Android-based, the Texterity team is ready to create your Kindle Fire app if you're already in the Android Market. We encourage you to talk with your Project Manager or contact us for more information!