Martin Hensel - President

Martin founded Texterity in 1991 to provide technology and services to multipurpose content in all media. Texterity has been a provider of digital delivery for magazines, catalogs, and other content since 2002.

Previously, Martin was general manager of Investext, a division of Thomson Financial Services; co-founder and general manager of electronic publisher Wilson Cambridge; and co-founder and president of LaserData, Inc., where he chaired the NISO standards committee that established the CD-ROM format. Martin received a BA in Philosophy from New York University and an MBA from Harvard Business School.

Cimarron Buser - Senior Vice President, Marketing & Business Development

Cimarron is responsible for the sales, marketing and product planning for Texterity's services, including the new generation of magazine and publishing industry solutions. Cimarron's digital publishing insights blog provides commentary on the industry at large.

Previously, he was General Manager of Internet Products for FaxNet, which was acquired by Critical Path. Cimarron has held executive marketing and product planning positions at Funk Software and Cayman Systems. Cimarron received a BA in Computer Science from University of California, San Diego, and an MBA from Harvard Business School .

Carl Scholz - Senior Vice President, Technology & Operations

Carl Scholz is responsible for seeing that the Texterity engineering and operations organization builds high quality, robust and innovative software systems that meet the needs of our customers. Carl joined Texterity in 1995 and was the architect and lead developer for the first generations of Book Bank and its derivatives.

Before Texterity, Carl worked at Houghton Mifflin Company as the Software Architect for several Corporation R&D efforts. Previously, Carl held management and software engineering positions at the Open Software Foundation, Interactive Systems Corporation and NCR Corporation working on a variety of projects involving open source software, user interface systems, database design and web solutions. Carl has a BS in Computer Science from the University of Virginia School of Engineering.

Bob Ludwick - Vice President, Sales

Bob is responsible for the worldwide sales of Texterity’s digital edition programs. He brings 25 years of sales and sales management experience.

Before joining Texterity, Bob worked for The Pohly Company where he was Publisher of Continental, the inflight magazine for Continental Airlines and the company’s largest custom publishing client. He has also held executive sales management positions at Vantage Financial Services, Screenvision and Globetrotters. Bob has a BS in Finance & Quantitative Methods from Babson College.

Adrienne Azaria - Vice President, Operations

Adrienne Azaria oversees the production and delivery of electronic products and services for Texterity.

Prior to joining Texterity in 1997, Adrienne held project and product management positions at Interleaf, setting the strategy and direction for their line of SGML-based publishing products. At Hewlett-Packard, she held product management and software engineering positions, working on software licensing and user interface development tools. Adrienne has a BS in Computer Science from the University of Michigan and an MS in Computer Graphics from Purdue.

Directors & Advisors