| TEXTERITY
CHOSEN TO CREATE ROUGH GUIDES "E-TRAVEL" BOOK SERIES FOR
POCKET PC
Utilizes Texterity's TextCafe
Conversion Service and Microsoft Reader
NEW YORK and SOUTHBOROUGH, MA, May 7, 2001 —
Rough Guides, a publisher of travel guides, has selected Texterity,
a leading provider of eBook conversion services, to create high-quality
electronic books for the Microsoft Reader. The eBook conversion
was done using Texterity's TextCafe automated conversion system,
which allows publishers to create industry-standard electronic books.
Texterity supports Microsoft eBook technologies, providing conversion
services to publishers using Open eBook (OEB) and the Microsoft
Reader (LIT) format.
Rough Guides' travel eBooks were designed with
the mobile user in mind and fully support the features of the Microsoft
Reader and the latest PocketPC technology. The travel guides will
be used as a part of "The Mobile Experience Tour!" which
demonstrates server, wireless and device technology from Microsoft
and Microsoft partners around the world. Travel guides for major
US and international cities will be available to coincide with the
Tour.
Rough Guides will make over twenty eBook versions
of their travel guides and dictionary phrasebooks this month using
the TextCafe system. In addition, Rough Guides is working with Texterity
to convert additional titles for eBook distribution.
Jennifer Gold, Director of New Media for Rough
Guides stated, "Our agreement with Texterity is a major step
in helping us achieve our strategy in providing customers with easy
access to our travel books and dictionaries. By providing our material
as an eBook, we give customers another way to use our content, and
allow a path in the future to deliver through wireless and other
digital delivery methods."
"We are delighted to be working with Rough
Guides and Microsoft to deliver eBooks in Microsoft Reader format
to the travel market," said Cimarron Buser, Texterity's Vice
President of Marketing. "The eBook format is a great fit for
this type of information, and we believe that the Microsoft Reader
provides a superior experience for users in terms of both readability
and access."
"We're excited to see Texterity's unique
conversion system supporting the Microsoft Reader format,"
said Steve Stone, General Manager for Microsoft Reader Product Group.
"Texterity's technologies help enable the growing momentum
of eBooks and make more titles than ever available in Microsoft
Reader format."
The Rough Guides agreement further enhances Texterity's
extensive list of publishing customers, and expands the use of the
technology to reference works. TextCafe is the industry's first
fully automated PDF to XML conversion system, and uses expert systems
and proprietary recognition processes to deduce and make explicit
the structure that is implied by original formatting, allowing direct
conversion from PDF to XML, Open eBook, and Microsoft LIT format.
About Rough Guides
Rough Guides is recognized for its hip, irreverent
travel guides, written with an eye for detail and a voracious appetite
for off-the-beaten-path adventure. From a single Greece guide published
by four friends in 1982, Rough Guides has grown to more than 150
titles, including 100 travel guides, unique language phrasebooks,
acclaimed music reference guides, eclectic world music CDs, and
a best-selling pocket Internet guide. The company is also known
around the world through its BBC/Travel Channel television series,
Rough Guides.
About Texterity
Founded in 1991, Texterity is a leading provider
of ePublishing services enabling fast, cost-effective automated
transformation of published pages into multiple electronic formats.
Texterity relieves the major bottleneck in electronic publishing
today, which is to repurpose PDF-based content. Texterity's services
provide solutions for the ePublishing lifecycle, including automated
conversion of existing content into XML, HTML, eBook, Wireless,
and Print. Texterity provides services to leading publishing, catalog,
eBook, portal, and corporate customers including Aspen Publishers,
Penguin Putnam, Prentice Hall, Thomson Learning, Houghton Mifflin,
Harcourt General, World Book, Perot Systems, Lycos, Fisher Scientific,
Sciquest, GiantChair.com, Reader's Digest and Gartner Group. Privately
held, Texterity is located in Southborough, Massachusetts. Texterity
proudly partners with Microsoft® Corporation.
TextCafe is a trademark of Texterity, Inc.
For more information on Texterity, visit its Web site: http://www.texterity.com.
The Rough Guides name is a registered trademark of Rough Guides
Ltd. For more information on Rough Guides, visit its web site: http://www.roughguides.com.
Microsoft is a registered trademark of Microsoft Corp. in the United
States and/or other countries. Other product and company names herein
may be trademarks of their respective owners.
|