Texterity Introduces Improved Reporting and Tracking System

Dramatically expands ability of publishers and advertisers to keep current with readers’ interests

SOUTHBOROUGH, MA, March 2, 2005 – Texterity, Inc., the fastest-growing provider of systems and services for the creation, delivery, and tracking of digital editions of magazines, today introduced a substantial set of enhancements for its Texterity Reporting and Tracking System.

“One of the principal benefits of publishing digitally is the immediate and detailed insight that publishers and advertisers can gain into how readers are interacting with the magazines,” said Martin Hensel, CEO of Texterity. “It allows publishers, editors, circulation managers and advertisers to stay more closely attuned to what readers want.”

“As a leader of the new generation of digital editions, we have always offered the most advanced capabilities in this area. This set of enhancements puts even more powerful, flexible tools in the hands of our clients.”

New features provided in the system include:

• Improved performance and scalability. A restructured database now effectively supports generating over a million document page views per day.
• Demographic analysis. In addition to the IP address, ISP and/or company of origin, highly detailed demographic is now provided. This includes “drill down” views ranging from continent, sub-continent, state, and city. For North American users, the system offers additional information such as DMA (direct marketing area) code, ZIP code, and telephone area code.
• Country, company, and ISP analysis. The data can be sorted to show which companies read the content of each magazine, with detailed reports showing all traffic by country of origin. Each reader’s click-stream is shown with a profile containing the country of origin of the user, the visitor’s ISP, IP address, and a hotlink to an IP Lookup database. Corporations, government agencies, and universities are uniquely identified.
• Improved downloading and selection. All reports can be downloaded into Microsoft Excel or CSV file format. Each client can set specific time periods based on all data in the tracking database.

The enhancements add to the industry-leading Texterity Reporting and Tracking system, which is available as part of the Texterity solution. The new capabilities do not require any additional software to be installed by either readers or publishers. Current customers will be upgraded to the new features this month.

Texterity (www.texterity.com) today serves a wide range of publishers in the consumer and trade categories, including Dow Jones & Co., Time Inc., Condé Nast, Hearst Magazines, Penton Media, CMP, Ziff Davis Media, IDG, Northstar Travel Media, EH Publications, Fawcette Technical Publications, Rogers Media, Stevens Publishing, Morris Magazines, GIE Media, Hanley Wood, Grand View Media, and Microsoft Corporation. It is privately held and headquartered in Southborough, MA.

Texterity, TextCafe, FreeSVG, Published Web Format, Digital Delivery Made Simple, and the Texterity logo are registered trademarks or service marks of Texterity, Inc.