New Lead Management System Launched by Texterity

SOUTHBOROUGH, MA -- November 20, 2007 -- Texterity, Inc., the leading provider of business-to-business digital publishing solutions, announces the Lead Management System (LMS) designed to acquire, track, and evaluate leads using existing whitepapers and corporate documents.

Featuring a “plug and play” branded library, strong filtering system, and versatile control panel for campaign aggregators, Texterity’s LMS program offers a dynamic way to leverage existing content.

Rather than provide a simple “PDF download,” this system captures all user engagement data and generates more leads. Through a one-time registration process, viable leads are created with every reader visit. What results is a highly qualified database for publishers and a fast, organized resource for readers who are recognized with each return.

Shaun Mehr, Program Manager at OracleWhitePapers.com says “Texterity has been a powerful partner in the development of our site. Their ability to combine industry-leading digital publishing solutions with LMS has resulted in a system that is positioned to readily grow with our customers’ needs and expectations.”

Texterity brings to this program the uniqueness of its patented Publish Web Format which enables search, save, and share functions using a standard web browser on any PC, Macintosh, iPhone or iPod touch.

LMS readers can search by keyword, category, advertiser, or full text and participate in ranking and survey activities. Advertisers can easily update content, customize filters, and run multiple, simultaneous campaigns. Publishers can set lead limits and schedule automated real-time reports.

“Texterity’s ability to integrate their solution with our reporting systems has provided tremendous value to our customers,” says Charles Lee, Vice President of Business Development for IDG.

Stephanie Campana, Director of Advertising Services for Penton Media agrees: “Texterity’s lead generation program has performed phenomenally for us. We’ve used it for many high-profile clients.”

Texterity currently works with more than 850 digital publications, including 600 consumer and trade magazines. Privately held, Texterity was named a “Top 100 Company” by E-Content magazine Clients include Condé Nast, Hearst, IDG, Meredith, Penton Media, Time, Inc. and Ziff Davis Enterprise.

To learn more about Texterity’s new LMS system, please visit www.texterity.com/artstech/lms/.

Attend the webinar: “New Lead Generation System Beats PDF Download” on Wednesday, May 28, 2008 at 1:00 – 1:45 EDT. To register, go to www.texterity.com/webinar.

For immediate information, call 1-800-455-5450 (US and Canada) or 1-508-804-3000 (International) or inquire at www.texterity.com/info-request.