Texterity Launches Best Practices Group
Helps Publishers Generate Revenue, Build Circulation and Expand International Business
SOUTHBOROUGH, MA - September 19, 2006 –
Texterity, a leading provider of digital publishing solutions, has formed a Best Practices
Group to help publishers increase revenue, build circulation and generate or expand
their international subscription base. Texterity’s new program maximizes a publisher’s
digital publishing investment by leveraging the marketing and promotional potential of digital editions.
The Best Practices group will offer the following programs:
- Web site optimization analysis.
Texterity analyzes how a publisher is promoting their digital editions on the web and provides
a report offering suggestions on how to improve the digital opt-in rate.
- Circulation-building programs. Texterity will review existing
promotional plans and make optimization recommendations or Texterity will structure a custom
circulation-building plan that includes programs such as free digital trials, instant sampling
or send-to-a-friend. In addition, Texterity’s staff provides templates that customers can use
to create their own on-line ads or Texterity can create a simple custom ad.
- E-mail marketing. Texterity offers notification templates that
engage subscribers and increase open rates. Texterity also offers turnkey planning and execution
of e-mail campaigns to strengthen a publisher’s brand and identify prospective subscribers.
- International growth. Digital editions offer the opportunity
to cost-effectively expand, or begin offering, international subscriptions. This enables
publishers to tap into a new pool of prospective subscribers and offer immediate, cost-effective
international delivery.
- Revenue optimization. Texterity will review a publisher’s entire
digital program and make recommendations on how the plan can be refined, expanded or made more
profitable. This includes everything from suggested improvements such as on-line subscription
renewals with auto-renewal bonuses, or adding sponsorships and multimedia advertising.
Furthermore, Texterity can even provide the publisher’s sales team with tools such as digital
media kits, sample ads or templates.
“One of the most pressing concerns our publishing customers face is time.
While many publishers want to take advantage of the promotional value and circulation-building
benefits of digital editions, they lack the time and resources to execute these programs,”
stated Martin Hensel, president of Texterity. “The Best Practices Group provides our customers
with a roadmap so they can optimize their digital programs. Publishers can also choose to
outsource this function to Texterity and we can provide the expert staff to assist them in
the optimization process. Texterity provides our customers with a measurable, cost-effective
way to gain the expertise and man-power necessary to maximize the ROI for their digital editions.”
About Texterity
Texterity (www.texterity.com) ) is a leading provider of complete digital publishing
solutions. With the most flexible solution in the industry, publishers can choose a custom
program ranging from basic services to fully outsourced solutions with innovative
circulation-building programs. Named to the “EContent 100” as one of the “100 Companies
that Matter Most in the Digital Content Industry,” Texterity provides the only true
no-download solution. Top publishers such as Time, Inc., Dow Jones & Co., CMP, Penton Media,
PennWell Corporation, Hearst, Condé Nast, Ziff Davis Media and IDG all utilize Texterity
to provide a rich viewing experience using only a standard web browser.
Privately held, Texterity is headquartered in Southborough, MA.
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