Coverleaf.com Launches as New Digital Magazine Site to Offer Fresh Solutions to Print Publishers and Better User Experience to Readers
Companion Digital Subscriptions Seen as Breakthrough Model for Publishers
SOUTHBOROUGH, MA -- June 16, 2008 -- Texterity Inc.,
the leading provider for the creation and delivery of digital magazines,
announced today the beta launch of Coverleaf (http://www.coverleaf.com), a new magazine service for consumers.
The service makes companion digital magazines available free to paid print subscribers for the first time.
It combines the best of companion digital magazine delivery with an interactive online newsstand shopping experience.
Coverleaf.com brings the experience of in-person leafing through and sharing magazine articles to the Web by allowing
readers to browse for new magazines online via state-of-the-art search and “look inside” technology.
Coverleaf.com is designed to support the magazine industry by offering digital editions as a true
companion to their print counterparts. In exchange for their email address, consumers can access the digital version
of their paid print magazine. The service will substantially improve the economics for consumer publishers by
increasing the number of subscriber email addresses on file, lowering their costs to retain subscribers,
improving renewal rates and increasing engagement with advertisers. Readers will be able to easily sample
titles, then clip, save, organize and share pages. This will enable greater enjoyment of magazines and bring
magazine content into social networks. The service will increase readership for all participating magazines
by allowing readers to easily try new titles and develop communities around magazine topics.
Publishers including Meredith and F+W Publications have already joined the launch, significantly
expanding the number of magazine subscribers accessing their magazines online and through their Apple iPhone and
iPod touch. Publishers have until August 31st to sign up and qualify for charter participation terms.
Future plans for coverleaf.com include expanded folder sharing, content category blogs and social networking options.
“Coverleaf.com provides a rich, interactive consumer magazine experience, adding significant
value to the subscriber which in turn will substantially improve publisher economics. The service improves the
subscribers’ magazine brand experience and is designed to improve renewal metrics and subscription acquisition,”
said Martin Hensel, President of Texterity, Inc. “Key features include instant first issue delivery, and search,
clip and save features not previously available for magazines.”
The Texterity technology that powers coverleaf.com delivers vivid digital editions of magazines
using a standard web browser, with no downloaded software required. Consumers can browse and sample pages of any
magazine for free. Publishers will have the ability to include sound, video and hotlinks within their digital
editions, creating new custom marketing opportunities for advertisers to serve dynamic ads.
“The fact that subscribers are signing up for a companion digital edition shows advertisers
a higher level of engagement with the brand and a better ROI for the advertiser,” said Fran Reilly, who is
leading business development for coverleaf.com. “At scale, coverleaf.com will help to establish new standards
of online audience measurement that are key to our industry’s growth.”
Janet Donnelly, Consumer Marketing Director at Meredith, said, “Coverleaf.com aligns with
our subscriber initiative to shape the digital experience of each individual magazine and reader. The goal
is to exceed our reader’s expectations. Coverleaf.com offers incredibly innovative ways to use digital editions,
and based on the responses of our readers and advertisers we will continue to develop the digital experience
as we go. As marketers, we are always looking to see what resonates with a particular title, demographic, or
channel. Delivering a complimentary digital edition alongside a print subscription opens up a new and
interesting channel of communication.”
About Texterity
Texterity, Inc. is the leading provider of digital publishing solutions,
headquartered in Southborough, MA. The privately held company, which was founded in 1991, provides a
competitive edge for publishers by offering the expertise and turnkey service necessary to drive circulation,
increase revenue and generate tangible metrics. With a collaborative approach to sales and service—and
by using its patented Published Web Format, integrated circulation systems, and “look inside”
technology—Texterity functions as a publishing partner to over 850 digital publications,
including more than 650 consumer and B2B magazines; all digital publications are available on
the iPhone and iPod touch via the first specifically-created magazine delivery system for Apple.
Texterity was named a “Top 100 Company” by EContent magazine. More on Texterity, Inc.
can be found at www.texterity.com.
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